STAY UPTO DATE - OCTOBER 2017
We are super excited to bring to you the monthly ad:tech Newsletter, featuring a handpicked selection of AdTech and MarTech stories and the most important Industry updates you should read this month. Subscribe to our newsletter to stay connected with the latest in digital every month! CLICK HERE

INTERVIEW – Up Close with Karan Gupta, Chief Executive Officer at Andbeyond.media
Gain insights into how video ad format is gaining ground, and is set to take-over a majority of the programmatic inventory in 2018
“Generating inventory can be difficult unless you are the likes of Netflix; investing heavily into creation of original, premium content. A wiser alternative to this would be exploring the option of working with tech and solutions providers who offer automation and have the capability to help create fresh, relevant video content that is always in sync with the publisher’s need.” To read the complete interview Click here
VIDEO – Is Taking Programmatic In-House the Best Decision for Brands?
Managing your programmatic campaigns in house, is always an option. However, let’s hear about some specific benefits and challenges, as Agilio, Nestle, Logicserve Digital & MediaMath discuss the possibility.
Programmatic is not simply the buying of ad inventory using platforms, but has a huge array of solutions right from buying, serving, creatives, analytics and so on. Approx 60% of ad spends in evolved markets happens through programmatic, and the India story is only trending towards the same, how much resources and expertise do we actually need to take it in-house?


POVs on Trending Topics from Industry Experts
Video is one of the fastest growing ad format on mobile. However, figuring out the right way to measure your video ads is tough considering each publisher has their own definitions of a view, completed view, skip timings etc. How does a brand like you ensure the convergence of all these metrics from multiple sources into his media plan and track the success of his campaigns in a unified manner?
Translating the multiple metrics of video advertising consumption per platform into a logical goal oriented media plan, is a tough task for any brand. We asked some industry experts to give us insights into how they go about creating value with video campaigns.
- Srihari Palangala, Director Marketing India, DELL EMC
- Puneet Rohilla, Digital Evangelist, Pizza Hut India
To read the POV’s Click here
VIDEO – Impact of Digital Marketing on Offline Sales – Connecting the Dots
Mydala, Xiaomi, Fabindia, Nykaa, Future Group discuss the various ways in which they measure the ‘impact’ of their digital channels, how it causes a significant up-tick in their offline sales, and how they measure this 'impact'.
While there is no fixed measurement solution to identify the effect of online marketing on offline sales, marketers have innovated to utilize existing tools like CRMs to connect the online and offline shopping experience.

A compilation of interesting point of views and articles that explore the why and how around some exciting & trending topics
Ad Fraud in India : what are the solutions to a growing problem? – The Drum
Google tests tool to give publishers more visitor data – MarketingDive
The dawn of Mixed Reality – Five things to look out for – MarketingTech
Why blockchain is the medicine, not the cure for advertising's problems - The Drum
Rethinking retargeting in the mobile era – MarketingTech
Bolder bets are the future for brand innovation. – AdAge
Singles' Day Is Alibaba Day: What To Look For Ahead Of The World's Largest Retail Event – Forbes
Airtel To Invest Rs. 20,000 Crore In Digital Infra This Year: Chairman Sunil Bharti Mittal – NDTV Profit
GroupM forms strategic alliance with Alibaba to redefine the landscape of brand marketing in China – The Drum
Facebook will measure how its ads compare against, complement TV campaigns – Marketing Land
Period equity: periods are not a luxury by JWT New York & the sweet shop – The Drum
Cannes reeling again as WPP threatens to walk away from 2018 festival – Mumbrella
How AI is Reshaping the Dynamics of Modern Marketing – Digital Marketing Magazine
4 myths about video social media marketing, debunked – Marketing Land
If there are any interesting articles, thoughts that you may want to share with the ad:tech community, we will be delighted to hear from you. Please write into us at [email protected] or Shiney Eapen
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