STAY UPTO DATE - OCTOBER 2017
We are super excited to bring to you the monthly ad:tech Newsletter, featuring a handpicked selection of AdTech and MarTech stories and the most important Industry updates you should read this month. Subscribe to our newsletter to stay connected with the latest in digital every month! CLICK HERE
Gain insights into how video ad format is gaining ground, and is set to take-over a majority of the programmatic inventory in 2018
“Generating inventory can be difficult unless you are the likes of Netflix; investing heavily into creation of original, premium content. A wiser alternative to this would be exploring the option of working with tech and solutions providers who offer automation and have the capability to help create fresh, relevant video content that is always in sync with the publisher’s need.” To read the complete interview Click here
Managing your programmatic campaigns in house, is always an option. However, let’s hear about some specific benefits and challenges, as Agilio, Nestle, Logicserve Digital & MediaMath discuss the possibility.
Programmatic is not simply the buying of ad inventory using platforms, but has a huge array of solutions right from buying, serving, creatives, analytics and so on. Approx 60% of ad spends in evolved markets happens through programmatic, and the India story is only trending towards the same, how much resources and expertise do we actually need to take it in-house?
Video is one of the fastest growing ad format on mobile. However, figuring out the right way to measure your video ads is tough considering each publisher has their own definitions of a view, completed view, skip timings etc. How does a brand like you ensure the convergence of all these metrics from multiple sources into his media plan and track the success of his campaigns in a unified manner?
Translating the multiple metrics of video advertising consumption per platform into a logical goal oriented media plan, is a tough task for any brand. We asked some industry experts to give us insights into how they go about creating value with video campaigns.
- Srihari Palangala, Director Marketing India, DELL EMC
- Puneet Rohilla, Digital Evangelist, Pizza Hut India
To read the POV’s Click here
Mydala, Xiaomi, Fabindia, Nykaa, Future Group discuss the various ways in which they measure the ‘impact’ of their digital channels, how it causes a significant up-tick in their offline sales, and how they measure this 'impact'.
While there is no fixed measurement solution to identify the effect of online marketing on offline sales, marketers have innovated to utilize existing tools like CRMs to connect the online and offline shopping experience.
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