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Agenda 2026 Test

#9:15 AM - 9:30 AM
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The Mainstage - ad:tech VISION

Where the Future of Marketing is Revealed

9:30 AM - 11:00 AM Lorem Ipsum

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ad:tech LIVE

Real Conversation. Real-Time. Real Issues.

9:30 AM - 11:00 AM Lorem Ipsum

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11:00 AM - 12:50 PM Lorem Ipsum 2


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Automation Data
#12:50 PM - 1:40 PM
Networking Lunch

The Mainstage - ad:tech VISION

Venue: The Mainstage, Keynote Hall

Where the Future of Marketing is Revealed

1:40 PM- 3:45 PM Advancing with Data – Elevating CX maturity and business growth

Opportunity to decode how data advances CX maturity and overall business growth and contributes actively to yield higher returns. Spotlighting the need to focus on CX capabilities , building first party data at scale, hyper-personalization and future trends that are shaping the future of data driven marketing in an AI driven environment… Read More

Automation

3:50 PM - 4:20 PM [Retail Media] Navigating Dynamics Across Channels, Products, and Services

The session can explore how and where Brands see growth coming from in the next 5 years and how they are aligning their marketing strategies for this. From QC, and new product launches, to diverse market strategies,

  • How should brands anticipate and adapt to the evolution on consumer behavior and how people “buy”

Read More

Branding

4:30 PM - 5:00 PM [New Markets/Opportunities] Building for the new growth markets, Tier 2 & Tier 3

  • How should companies be thinking of building tech that speaks to the cultural and demographic nuances of these markets
  • Is this unorganized sector the new growth hub?…. contd..
  • What does the new media plan for these markets look like?
  • What is the role of AI and Gen AI in building brands beyond Tier 1
AI Automation

5:00 PM - 5:30 PM [Measurement] Video Fundamentals – Navigating the maze of video measurement metrics

From Free Ad-supported videos (FAST) to AVOD, SVOD, 30, 10, to 3 secs, the video space is far from simple. The call for consistent measurement is at a fever pitch, as is the industry is moving towards building consistency here. Meanwhile, each channel & format has its own challenges around metrics, attribution, ad fraud and viewability, with CTV being the latest and most promised channel for affluent audiences…. Read More

ad:tech LIVE

Venue: Big Ideas Stage, Expo Hall

Real Conversation. Real-Time. Real Issues.

1:40 PM- 3:45 PM [Retail Media] Is retail media's full potential yet to be realized?

Retail media was a welcome break for marketers stuck in the duopoly, offering a balance between branding and performance. It’s now up to marketers to push for and help create continuity across a wildly fragmented ecosystem of retailers & ecommerce platforms – because the richness of audience insights combined with retailer data is well worth it. This panel will discuss:

  • Future potential of retail media

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Automation

3:50 PM - 4:20 PM Beyond Personalization: The Rise of Hyper-Contextualized Ads

AI Automation

4:30 PM - 5:00 PM [Gen AI] Foundational to Transformative – AI and GenAI’s functions in retail & eCommerce

How is the realm of artificial intelligence bringing big changes to the retail world. From data management to creating innovative customer experiences, this session will explore the possibilities that AI and Gen AI bring to retail.

  • Product development
  • Media planning
  • Measurement
  • LLMs + GPT + SSOT – is this the holy grail?
AI Branding

5:00 PM - 5:30 PM [Martech] Omnichannel & data strategies for D2Cs

How startups are using tech for, and what is the kind of martech stack that they are building which is effective for marketing as well as costs.

  • Precision targeting
  • Personalized marketing campaigns
  • Omnichannel strategies
  • Data analytics and optimization
  • Cost effective solutioning.
Partner Events (by Invite Only)

1:45 PM – 2:30 PM The Tech Toolkit For TV’s Future

With streaming TV firmly established as a mainstream entertainment choice, technology plays a critical role in enabling publishers to deliver seamless audience experiences, and premium advertising environments for brands.

Request for Invite

2:00 PM - 3:00 PM Ad revenue growth with AI & ML – Strategies for success

Transforming tomorrow with cutting edge AI/ML solutions for Today’s business challenges involving pricing rule optimisation, personalisation and yield improvement and much more.

Request for Invite

2:30 PM - 3:30 PM Mastering scale & precision: Learn how 10,000+ brands turn our 4 Bn daily impressions into business results


Discover how our unique positioning within the communication space enables brands to connect with high-intent audiences at scale.

Learn directly from Truecaller ads experts how data-driven strategies and innovative ad solutions can help you achieve measurable Reach, Relevance, and Results.

Request for Invite

3:00 PM - 4:30 PM Future of Ads Monetization: Innovations in Format, Automation, and User Personalization

Discover the new product offerings and custom solutions from Google to optimize your Ads Strategy – “Right Ad, Right Time, Right User”.

Request for Invite

3:00 PM - 3:45 PM Retail Matters: The Intersection of Commerce & Curation

Discover how curation is transforming the advertising landscape in this workshop with Magnite. Explore the growing influence of data, particularly commerce media, in driving value creation across the digital media ecosystem.

Request for Invite

5:00 PM - 5:45 PM The Art & Science of Identity: A Mixology Experience

Request for Invite

6:00 PM – 7:00 PM Crafting Connections: Cocktails, Conversations & Networking

Request for Invite

#5:00 PM Onwards
Happy hours

#6:00 PM Onwards
Networking Bash

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