Attention = Better Performance, understand why measuring attention helps drive better digital marketing results

Attention is a scarce resource and it's the fundamental core of what all creators of digital content - advertisers, influencers, publishers, platforms and beyond - are seeking. Viewability and humanity are pre-requisites to meaningful engagement and measured attention, but they're just the beginning. Just as attention paid across digital channels continues to morph, so too must the way the industry transacts. Join Oracle Data Cloud in this session to understand the new paradigm for measuring attention and how it will lead to better digital marketing results. 

Where & When
Thursday, March 19th
11:10am - 11:25am
Congress Stage