Capturing incrementality from existing users

Many advertisers focus marketing spend almost exclusively on new customer acquisition, when in fact, it’s much easier and cheaper to drive incremental behavior from existing users in the form of bigger baskets, more trips, and share-of-wallet from competitors.

Where & When
Date
Friday, March 20th
Time
12:15pm - 12:45pm
Category
Main
Stream
Data & eCommerce Stage
Speakers
Country Manager
Appnext
Business Head
VOOT Advertising Video Platform
Head of Media and Digital Marketing
Johnson & Johnson
Chief Revenue & Investment Officer
Affle
Head of Advanced Data Solutions
Google