Is Tech eating into my Media Dollars or Adding Value?

Forward thinking CMOs see the need for increased innovation, considering the changing consumer demographics and buying habits. As a result more and more moneys are moving online, but not everything goes into inventory buying. Over 30-50 cents of every media dollar goes into technology purchases to ensure the remaining 50 cents are being used effectively. Is this really worth it? Does the tech purchases to fortify media dollars truly adding value or not?

Where & When
Date
Friday, March 20th
Time
12:55pm - 1:25pm
Category
Main
Stream
Congress Stage
Speakers
Co-Founder & Director
Valueleaf
Founder & CPO
Zeotap
VP Product Marketing
Paytm