9:30 - 10:00
Congress Stage
9:30am - 10:00am
Terence Kawaja takes a look at the buzzword trends in the zeitgeist of marketing to parse the signal from the noise. Acronyms like 5G, AI, IOT, D2C, CDP, VR, AR, CTV, CMP, GDPR, CCPA and Blockchain fill pitch decks and conference agendas but which ones should one pay attention to? In an age of privacy and consumer empowerment where trust is paramount, the answers can sometimes be esoteric. As a top investment banker, Terry has to distinguish the real trends from the clutter as part of his day job fashioning M&A deals in the sector.
Terence Kawaja takes a look at the buzzword trends in the zeitgeist of marketing to parse the signal from the noise. Acronyms like 5G, AI, IOT, D2C, CDP, VR, AR, CTV, CMP, GDPR, CCPA and Blockchain fill pitch decks and conference agendas but which ones should one pay attention to? In an age of privacy and consumer empowerment where trust is paramount, the answers can sometimes be esoteric. As a top investment banker, Terry has to distinguish the real trends from the clutter as part of his day job fashioning M&A deals in the sector.
10:00 - 10:30
Congress Stage
10:00am - 10:30am
10:30 - 10:45
Congress Stage
10:30am - 10:45am
11:00 - 11:15
Congress Stage
11:00am - 11:15am
The session discusses about Addressable TV solution and bringing the disparate worlds of Linear TV and OTT, enabling marketers to reach their target audiences across multiple screens, without wasting impressions, thereby enhancing the value of advertising inventory for both Broadcasters and Distributors
The session discusses about Addressable TV solution and bringing the disparate worlds of Linear TV and OTT, enabling marketers to reach their target audiences across multiple screens, without wasting impressions, thereby enhancing the value of advertising inventory for both Broadcasters and Distributors
11:15 - 11:45
11:45 - 12:15
Debate Stage
11:45am - 12:15pm
In an ROI centric marketing world, have the definitions of brand score still the same or have they changed. Does such a metric as Brand Score really matter anymore?
In an ROI centric marketing world, have the definitions of brand score still the same or have they changed. Does such a metric as Brand Score really matter anymore?
Data & eCommerce Stage
11:45am - 12:15pm
Why you need to spend on gaining and managing user consent (read first party cookies) in this privacy centric world.
Why you need to spend on gaining and managing user consent (read first party cookies) in this privacy centric world.
12:15 - 12:45
Congress Stage
12:15pm - 12:45pm
The newer roles of Storyselling that is taking the business world by storm.
Branded content is not new to the advertising world, but the leaps and bounds with which it has grown in the last few years has been nothing short of amazing. Branded content has come a long way from crisp endorsements by celebs in TV commercials and print ads, to short form video, long form narratives, UGC, vernacular content and so much more. What are the latest trends rocking the industry in this space, and how are some of the top brands making the most of its popularity.
The newer roles of Storyselling that is taking the business world by storm.
Branded content is not new to the advertising world, but the leaps and bounds with which it has grown in the last few years has been nothing short of amazing. Branded content has come a long way from crisp endorsements by celebs in TV commercials and print ads, to short form video, long form narratives, UGC, vernacular content and so much more. What are the latest trends rocking the industry in this space, and how are some of the top brands making the most of its popularity.
Data & eCommerce Stage
12:15pm - 12:45pm
Many advertisers focus marketing spend almost exclusively on new customer acquisition, when in fact, it’s much easier and cheaper to drive incremental behavior from existing users in the form of bigger baskets, more trips, and share-of-wallet from competitors.
Many advertisers focus marketing spend almost exclusively on new customer acquisition, when in fact, it’s much easier and cheaper to drive incremental behavior from existing users in the form of bigger baskets, more trips, and share-of-wallet from competitors.
12:55 - 1:25
Congress Stage
12:55pm - 1:25pm
Forward thinking CMOs see the need for increased innovation, considering the changing consumer demographics and buying habits. As a result more and more moneys are moving online, but not everything goes into inventory buying. Over 30-50 cents of every media dollar goes into technology purchases to ensure the remaining 50 cents are being used effectively. Is this really worth it? Does the tech purchases to fortify media dollars truly adding value or not?
Forward thinking CMOs see the need for increased innovation, considering the changing consumer demographics and buying habits. As a result more and more moneys are moving online, but not everything goes into inventory buying. Over 30-50 cents of every media dollar goes into technology purchases to ensure the remaining 50 cents are being used effectively. Is this really worth it? Does the tech purchases to fortify media dollars truly adding value or not?
Data & eCommerce Stage
12:55pm - 1:25pm
Ecommerce businesses should anticipate a 265% growth rate, from $1.3 trillion in 2014 to $4.9 trillion in 2021. This shows a future of steady upward trend with no signs of decline. How big a role has tech played in this evolution, and what's the latest that we can expect in this space?
Ecommerce businesses should anticipate a 265% growth rate, from $1.3 trillion in 2014 to $4.9 trillion in 2021. This shows a future of steady upward trend with no signs of decline. How big a role has tech played in this evolution, and what's the latest that we can expect in this space?
1:30 - 2:30
2:40 - 4:00
Congress Stage
2:40pm - 4:00pm
Learn how brands have adapted to changing ecosystems, trends and technologies to stay on top of customer delight!
Learn how brands have adapted to changing ecosystems, trends and technologies to stay on top of customer delight!
