We are challenging marketing and ad-tech leaders to answer a series of questions in five words or less . No frills. No fluff. Just rapid-fire responses. Sunder Madakshira, Head of Marketing, Adobe is in the hot seat to kick off this series in India:

What are you passionate about?

Music

What do you love about marketing?

The variety

What don't you like about marketing?

Nothing

Your favourite form of content?

Book

Top three trends of 2017?

Digital, digital, digital

Gamechangers for 2018?

AI, ML

Who is the most influential pioneer in your mind?

Apple

What keeps you awake at night?

Thinking how we stop ourselves from greatness

AR/VR - Fad or here to stay?

Here to stay

How does Indian innovation compare with the world?

Mediocre

Automation: friend or foe?

Friend

When are the robots coming?

They are here

iOS or Android?

iOS

Sunder is part of the ad:tech Advisory Board, and is instrumental in driving the digital industry toward global innovations and latest technologies.