Performance & Brand Marketing despite its assuring RoI can impact the safety of the brand in several ways. The roadshow discusses how marketers can strengthen Brand Safety and continue to leverage the best of Ad Marketing.
Panel Topic: Why Brand Safety should be the agenda of CXOs of an organisation collectively? Brand Safety impacts every function of an organisation and not just marketing. Who among CXOs should be responsible for Brand Safety and is there a need to have a Brand Safety policy in organisations?
Title: Weak Brand Safety and Reputation Crisis
Key Questions: How not addressing Brand Safety can incur huge costs and lead to brand crisis?
Date: 13th March, 2019
Time: 1:30pm - 6:30pm
Venue: Board Room Lounge, The Leela Ambience Gurgaon
Director Digital Marketing
Vice President – Digital
Managing Director, India
AVP, Online Marketing and CRM Head
CTO & Founder
VP - Product Management
Head - Growth & Marketing
Head Performance Marketing
Chief Data & Platforms Officer
Chief Marketing and Digital Officer
DHFL Pramerica Life Insurance Co. Ltd.
Who should attend:
- Brand Marketers
- Adtech Consultants
- Media Planners