Performance & Brand Marketing despite its assuring RoI can impact the safety of the brand in several ways. The roadshow discusses how marketers can strengthen Brand Safety and continue to leverage the best of Ad Marketing.

Panel Topic: Why Brand Safety should be the agenda of CXOs of an organisation collectively? Brand Safety impacts every function of an organisation and not just marketing. Who among CXOs should be responsible for Brand Safety and is there a need to have a Brand Safety policy in organisations?

Registrations Closed

SESSION I

Title: Weak Brand Safety and Reputation Crisis

Key Questions: How not addressing Brand Safety can incur huge costs and lead to brand crisis?

KEYNOTE: TBD

SESSION II

Title: Performance Marketing & Brand Management

Key Questions: How performance marketing is better equipped to create Brand Safety?

 

Date: 13th March, 2019

Time: 1:30pm - 6:30pm

Venue: Board Room Lounge, The Leela Ambience Gurgaon

KEYNOTE SPEAKER

Rahul Pandey

Rahul Pandey

Director Digital Marketing

Flipkart

SPEAKERS

Vivek Mishra

Vivek Mishra

Vice President – Digital

BARC

Anand Chakravarthy

Anand Chakravarthy

Managing Director, India

Essence

Pranav Agarwal

Pranav Agarwal

AVP, Online Marketing and CRM Head

Oyo Rooms

Dhiraj Gupta

Dhiraj Gupta

CTO & Founder

mFilterIt

Sriyansa Dash

Sriyansa Dash

VP - Product Management

InMobi

Sahil Deswal

Sahil Deswal

Head - Growth & Marketing

Times Internet

Chetan Sharma

Chetan Sharma

Head Performance Marketing

Cleartrip

Vipul Kedia

Vipul Kedia

Chief Data & Platforms Officer

Affle

Anshuman Verma

Anshuman Verma

Chief Marketing and Digital Officer

DHFL Pramerica Life Insurance Co. Ltd.

Anshuman Verma

Anant Rangaswami

Journalist

Who should attend:

  • Brand Marketers
  • Publishers
  • Adtech Consultants
  • Media Planners
TIME ACTIVITY
1:30 PM – 2:00 PM Registration
2:00 PM – 3:30 PM Panel Session 1
3:30 PM - 4:00 PM Tea/Coffee Break
4:00 PM - 4:40 PM Keynote
4:40 PM - 6:00 PM Panel Session 2
6:00 PM – 6:30 PM Networking with Tea/Coffee

WORKSHOP BY

MMA Workshop