Jaimit heads sales, marketing and communications segment at Coverfox.com. He leads a team of more than 100+ professionals, using behaviour, digital, data and analytics to drive performance and meet business objectives. His broad portfolio includes digital marketing, SEO, SEM, Social; complete ATL / BTL activities, contact centre, customer service, renewals and business goals for the Company.
Jaimit has a strong foothold in sales and marketing. He has proven his expertise in leading and implementing consumer led strategic projects, he has been a part of many large format strategic studies giving in-depth direction to business and marquee products.
Prior to Coverfox.com, Jaimit was the head of marketing for the B2B and B2C business for Citrus Payments. In the past, he has worked extensively with Kotak in different verticals and portfolios. He was the Head of Marketing for Kotak Securities and was responsible for marketing, strategy, PR, online presence and user experience for the brand. He has also served in the role of Vice-President at Kotak Mahindra Bank, handling marketing for the wealth management, international and alternate assets divisions.
Jaimit holds a bachelor degree in Commerce and masters in Marketing Management. Being an industry veteran, he is invited at various industry forums as a speaker. He is also serves a guest faculty at graduate and post graduate business schools, where he shares his insights and expertise in qualitative research.