TOP 10 THINGS TO KNOW BEFORE YOU VENTURE INTO PROGRAMMATIC

Programmatic buying is already big in the US, but is yet to account for a substantial share of digital ad spends in India. While attempts to adopt programmatic buying have risen, they are too fragmented to yield any positive results. Is Programmatic buying becoming an integral part of our marketing plan? What are the key challenges for programmatic media in India and examples of how brands & agencies have used it to improve digital results?

TRACK SPONSOR
Where & When
Date
Friday, March 10th
Time
11:40am - 12:10pm
Category
Main
Stream
ROYAL BALLROOM
Speakers
Founder
Inaaj
Country Manager, India
PubMatic
Co-Founder & CEO
Woobi
Head of Programmatic
Mindshare India
Director Oracle Bluekai
Oracle Marketing Cloud