Thirty years ago, when the primary channels to deliver advertisements were TV and print, measuring the impact of a campaign was relatively straightforward. Today, we are each exposed to hundreds of ads across multiple channels every day. For advertisers, these mediums have traditionally been separated into those that drive branding vs. direct response. But there is an enormous amount of cross over. In this session, we’ll break down the traditional funnel and analyse how they work together to truly drive your business forward.