Vernacular on Mobile

With the Mobile driving the India’s Internet, the demand for vernacular content is increasing. Around 42% of mobile phone users in India prefers local language according to a report by IMRB. How do brands remain authentic, relevant and what are best examples of brands engaging with consumers in their native local languages on social media, websites, apps and other owned media platforms

Where & When
Date
Friday, March 10th
Time
2:20pm - 2:50pm
Category
Main
Stream
ROYAL BALLROOM
Speakers
CEO
Publicis Media India
Mobile Editor and Digital Video Lead
BBC World Service 2020 Project
Lead – Smartphone Solutions
Nielsen India
CEO - INDIA & SOUTHEAST ASIA
Havas Media Group
SVP & Head – Digital Marketing & E-commerce
Max Life Insurance
Head- Monetization
Dailyhunt