KEYNOTE- THE CONTENT TRAP: REFLECTIONS ON MARKETING IN A DIGITAL AGE

Professor Anand’s recent and acclaimed book The Content Trap: A Strategist’s Guide to Digital Change offers a comprehensive overview of digital transformation in content businesses. In this talk he will explore the implications for digital marketing: what have we learnt from nearly a quarter-century of digital marketing about what works and doesn’t, where does technology really change marketing, and what are the promises and perils that lie ahead.

Keynote Hall Sponsor
Where & When
Date
Friday, March 10th
Time
3:30pm - 4:10pm
Category
Main
Stream
ROYAL BALLROOM
Speakers
HBS PROFESSOR & AUTHOR
The Content Trap