The Top Challenges of Performance Marketing Revolution

The business intelligence that we must go beyond , from campaign analytics to focus on larger business opportunities; market positioning, customer profiling, optimization, product mix, and expanded call hours - all examples of what companies in the future can and should be able to recommend. Is the old breed of performance marketing companies — channel-based, silo-shaped, pure campaign management performance agencies going extinct? This session will talk about this and also the specific challenges of Transparency, Quality & Conversion Ratio that are faced in performance marketing

TRACK SPONSOR
Where & When
Date
Friday, March 10th
Time
12:15pm - 12:45pm
Category
Main
Stream
MAPLE BALLROOM
Speakers
Chief Marketing Officer
Info edge
Co-Founder & CEO
Logicserve Digital
CEO of India
Yeahmobi
Chief Marketing Officer
Nykaa
President
Cake