Ecommerce companies as media platforms

Most ecommerce companies are now trying to expand their footprint in the ad business and have started catering to a wider range of brands -- the kind that advertise on TV.  With so much consumer intent data, ability to track people across multiple devices and now video, are e-commerce companies powerhouse of sleeping giants that could someday challenge the established players?

Where & When
Date
Friday, March 10th
Time
2:20pm - 2:50pm
Category
Main
Stream
MAPLE BALLROOM
Speakers
COO
Madhouse -South Asia
Head-New Digital Businesses
Aditya Birla Fashion & Retail
FOUNDER & CEO
mydala.com
COO
Olx Advertising
COO
Times Internet