As digital strategist on the BBC World Service 2020 Project, Trushar leads the rollout of digital video for the BBC's new language services in Russia, Africa, South and East Asia. The BBC World Service 2020 Project responds to a changing world and addresses the democratic deficit in impartial news.
Working on the project's India stream - where the BBC is expanding into several new language news services - Trushar leads on digital collaboration and partnerships with Indian education and technology institutions, tech companies and engagement with Indian and diaspora audiences on digital platforms. He is developing new workflows and systems that will ensure the World Service's existing and new language operations are digital-first, with mobile and video at their core.
Trushar began his career at the BBC in 2001 as Senior Broadcast Journalist working across radio, TV and online before starting to focus, from 2010, on user-generated content and social media at the BBC's news services. Since then he has worked in a number of key roles, leading the BBC's innovation and expansion on mobile and social-media platforms.
As the BBC World Service's Mobile Editor, Trushar lead on the development of mobile news services, including apps. In that role, he also led BBC News innovation globally in the field of mobile messaging applications (chat apps), building on success with new services on WhatsApp, LINE, Viber, BBM, WeChat and other platforms.
As the developer of the BBC's Ebola WhatsApp information service, Trushar was part of the BBC World Service team that won the George Foster Peabody Award for Public Service Journalism (2015). As the lead on the BBC's innovation on chat apps, he also was part of the BBC News website team that won The Webby Awards' People's Voice Award in special recognition of social-media and chat-platforms innovations (2015). The Nieman Foundation for Journalism at Harvard University has selected Trushar to be among 11 journalists and media executives - Knight Visiting Nieman Fellows - for 2017, to spend time at Harvard University to work on an innovative project designed to advance journalism.
Trushar started out his career as a journalist at the Sunday Times newspaper in London. He has a Master's Degree in Contemporary British Politics from the University of London.