Vikas has worked with the global MullenLowe Group since 2006 in various leadership roles. He’s lived in India, VietNam and Singapore; and managed agencies|businesses across 15 countries in the Asia-Pacific region.
He moved to India in 2013 to head marketing for MullenLowe Lintas Group as the first CMO in Indian advertising. Named President, Marketing Services in 2015 by the group, he runs
- A full service digital agency – LinTeractive
- An experiential marketing agency – LinEngage
- India’s leading PR agency – GolinOpinion
- A brand consulting firm - LinConsult
Champion of an ‘omni-channel’ approach to building brands, Vikas believes in ‘marketing for a digitised world’ more than ‘digital marketing’.
Papers authored by Vikas have won over 100 regional and global awards on marketing effectiveness including numerous ‘agency of the year’ titles. Prior to joining MullenLowe Group, he has worked with Publicis and Leo Burnett.