Prithvi Raj is an Associate Director with Nielsen India and leads the Smartphone Solutions business. He is responsible for driving Nielsen’s innovative mobile-based passive measurement solutions across telecom, media and ecommerce.
With over a decade of expertise ranging from disruptive technology, social media, consumer insights and smartphone analytics, Prithvi is a frequent speaker at various marketing events and industry forums including Internet and Mobile Association of India and Marker Research Society of India.
Prior to joining Nielsen, Prithvi was with NSN helping improve the efficiency of telecom grids. His previous roles were in market research with RR Donnelley, Telecom consulting and disruptive technology benchmarking at Frost & Sullivan.
Prithvi holds a degree in electronics and instrumentation.