Pallavi Singh is Director Marketing at Harley-Davidson India, where she provides strategic direction to marketing and brand communication initiatives of Harley-Davidson India. She was recognized for her outstanding work at the company with the Black level HDI Continuous Improvement Recognition Award in January 2013. A marketing professional, with intensive experience in the Premium Market Segment, she has demonstrated acumen in managing large scale projects, teams and marketing programs.
Pallavi was a part of the founding team at Harley-Davidson India since its inception in 2009. She has played a pivotal role in building the brand in India, capturing mindshare of wide-spread stakeholders and laying down systems that have become the foundation of the company. She has been responsible for driving and facilitating all marketing initiatives. In addition to being actively being involved in experiential events(HOG) and consumer engagement activities she is also developing a strategic vision for the company in terms of long-term planning, brand development, Establishing the HOG Program and nurturing strategic alliances and contributing towards the business direction & focus of the organization.
Prior to this, Pallavi worked with India YAMAHA Motor Pvt. Ltd where she had been responsible for planning and execution of brand activations across India. Her stint involved developing deeper consumer insights that aided in the successful launch of renowned Yamaha brands in India.
Pallavi holds an MBA from Birla Institute of Management & Technology and a Bachelor’s in commerce from Sri Guru Gobind Singh College. A celebrated athlete, Pallavi has been a national level basketball player and a gymnast. In her leisure time, she likes to read and travel.