Krishnan Chatterjee is a core member and trusted advisor to the India Senior Executive Leadership team, responsible for driving business results across the Indian Subcontinent comprising India, Srilanka & Bangladesh markets. He is accountable for overall marketing strategy, thought leadership, awareness, demand generation, reputation & loyalty management and end to end pipeline acceleration.
Krishnan is a multi-disciplinary business and marketing leader with over two decades of experience across B2C and B2B industries. He incubated zCMO™ (Forbes Article) – a thought-leading offering for CMOs to improve marketing performance in digital transformation era. He was the architect behind the HCL-Manchester United deal, now poised to enhance the experience of 650+ Mn global followers (Link to Article). While at HCL– he created and led the Strategic Marketing function and in his last stint, was a founder member of the organization’s Beyondigital™ business unit.
During a decade long stint at ITC Ltd he was responsible for some distinguished brand launches, including 555, Wills Lifestyle, Wills Sport and the John Players apparel brand which he also led as a business.
Some of his accolades as a prominent digital thought leader:
- Recognized as one of India’s top 25 digitalist thought leaders at the SAP ACE Awards, 2015 (Link)
- Has one of the most viewed LinkedIn profiles in India, according to Power Profiles. (TOI link)
- Showcased by The Economic Times, India’s top financial daily, in ‘Marketing Mavens’ – a weekly column that profiles top CMOs across India Inc. (link to story)
- Inducted into Paul Writer’s CMO Hall of Fame, a platform celebrating senior marketers who are developing and enhancing India’s marketing eco-system
Krishnan is an economics graduate from Presidency College, Calcutta and has an MBA in marketing and strategy from the Indian Institute of Management, Ahmedabad.
He shares his insights & perspectives on Technology, Life, Music, Marketing and more through his blog here and also finds expression as the lead vocalist of a band called Contra Band.