Sanjeev is an Indian School of Business- Hyderabad Alumni and an Economics Graduate with over two decades of varied experience in Marketing, Strategy, Brand Management, Advertising, CRM and Sales in leading global organizations across varied industries. His expertise has been in strategizing and creating innovative marketing plans, both offline and digital, steering the execution of marketing programs and new product launches. He has demonstrated success by driving growth in targeted markets through implementation of key projects.
As Vice President and Head of Marketing at Maruti Suzuki India Limited, he is presently leading planning and strategy for all future and present products in Maruti’s portfolio and also the Digital, CRM and loyalty initiatives. Over the past decade at Maruti Suzuki, he has orchestrated and augmented strategies for launch of the power brands in Maruti’s portfolio – Swift Diesel, Maruti SX4, Swift Dzire, Grand Vitara and Kizashi. He’s enabled Swift’s turnaround and shaped it up to become an iconic brand in India.