Rob is Global Chief Digital Officer of GroupM, a Director of WPP Digital and BBC Global News. In addition, Rob is a Governor of The Center for the Digital Future at USC and of the Future of Advertising Project at Wharton and a member of the Facebook Client Council.
Rob’s job is to lead the Group’s understanding of the disruptors and the disrupted and promote scalable innovation for clients.
In social media, Rob has a large footprint including over 150,000 followers on LinkedIn, a platform which he uses to promote the integrity of digital marketplaces as a mechanism to ensure the industry knows what GroupM and its clients expect from the vendor community.Rob is widely published and works with a wide portfolio of our clients from Chanel to Unilever, Nestle, NBC Universal and many others.A 30-year veteran, Rob’s personal goal is to remain relevant and to use the experience of the old and combine it with knowledge of the new to create value for clients.
Rob lives in Connecticut and is beloved by the airline industry for his carbon footprint.