STAY UPTO DATE - SECOND EDITION - MAY 2017
We are super excited to bring to you the monthly ad:tech Newsletter, featuring a handpicked selection of AdTech and MarTech stories and the most important Industry updates you should read this month. Subscribe to our newsletter to stay connected with the latest in digital every month! CLICK HERE
Gain insights on the evolving digital marketing ecosystem, biggest trends, challenges , evolving role of the Digital Marketer.
“Embrace MarTech! Given the convergence of technology systems and data with marketing, it is no longer about just brand management, campaigns and creatives.” To read the complete interview Click here
Catch Andrea Bernhardt, Global Media Director, RB, share insights on how to simplify the intricacies of communicating with the consumer effectively via Digital
The Digital Transformation has shifted the Consumer Landscape. The approach to media and marketing needs to evolve and be redefined to cater to these complex changes
Content consumption – Has the strategy of Brands changed?
According to some reports, by 2021, content consumption in Hindi will be bigger than consumption in English as the user base of local languages continues to grow at 18% annually to reach 534 million in next four years. Read interesting views from industry experts on - if marketers prepared for this change for the Next phase of internet growth? Read the POVs by-
- Sunder Madakshira,Head – Marketing, India ,Adobe
- Shivanandan Pare,Head-New Digital Business,Aditya Birla Fashion & Retail
- Sujith Sudhakaran,Sr. Director-Brand Marketing,Myntra
- Sumit Aggarwal, Director-Oracle Bluekai, Oracle Marketing Cloud
- Dushyant Sapre, Commercial Director, India, Criteo
To read the POV’s Click here
Catch Bharat Anand, present the reflection on marketing in a Digital age via The Content Trap
Hear Professor Anand share insights on the implications for digital marketing: what have we learnt from nearly a quarter-century of digital marketing about what works and doesn’t, where does technology really change marketing, and what are the promises and perils that lie ahead. Get a comprehensive overview of digital transformation in content businesses and highlights from his acclaimed book The Content Trap: A Strategist’s Guide to Digital Change.
Click on the video to find out about our next event - iMedia Brand Summit, Goa
We are back with the 7th edition of iMedia Brand Summit at Goa scheduled from 9th-11th August’17. Up to 70 of the most influential marketing executives from India’s leading brands are invited to spend three days at this unique summit in Goa, as a guest of iMedia. View our official Showreel from 2016! If you think you qualify, please request an invitation here – Request Invitation
If there are any interesting articles, thoughts that you may want to share with the ad:tech community, we will be delighted to hear from you. Please write into us at [email protected] or Ankoor Dasguupta
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