STAY UPTO DATE - THIRD EDITION - JUNE 2017
We are super excited to bring to you the monthly ad:tech Newsletter, featuring a handpicked selection of AdTech and MarTech stories and the most important Industry updates you should read this month. Subscribe to our newsletter to stay connected with the latest in digital every month! CLICK HERE
Gain insights on biggest trends that we see today in Digital Marketing ecosystem
“Our hunger for data analysis is at the core of every strategy we suggest or implement as an agency. This constant consultation of building data-oriented strategies has enabled us to achieve success in all our endeavours.” To read the complete interview Click here
Find out how GSK, PepsiCo, Harley Davidson & Te-A-Me Teas are perfecting the Science and Art of Creating Content
Combining art and science is at the centre of good content marketing. While the right side of the brain will have the drive to create art, the left side of the brain is towards strategies to make you are content more successful. The focus of this session is on how to tell compelling stories, scale content production and accurately define the role of both in marketing success so as to propel the shift in ways we consume content.
With Adblocking penetration 28% on Mobile in India, what is the Industry view on the business impact of mobile advertising?
Desktop ad blocking seems to have slowed—around 240 million device using adblocking software, however, on mobile, it continues to increase, with nearly 400 million devices using ad blockers last year. Read the POV’s by some of our industry experts about the impact on ongoing business and the probable change adblocking could bring about in the next few years in the digital and mobile advertising ecosystem in the way advertisers and their audience communicate. Read the POVs by –
- Andrea Dixon, Director Marketing, JAPAC, Oracle Marketing Cloud
- Andrew Williams, Chief Manager-Customer Centricity, Asian Paints
- Aashish Chopra, Head of Content Marketing, Ixigo
- Debosmita Majumdar, Head of Marketing, Puma India
- Kedar Gavane, Vice President, comScore
- Sanjay Tripathy, Former Executive VP Marketing, HDFC Life
To read the POV’s Click here
Thinking of using ‘LIVE’Video? – Watch how Twitter,Coca-Cola, Myntra, WATConsult & MullenLowe Lintas are using ‘LIVE’Video for Innovative Marketing Video for Innovative Marketing
Live video is a powerful new tool in the online marketing toolbox. But what is it that makes live video successful, and how are brands using live videos to their benefit? Learn what are the important tips for marketers who want to get into live video streaming.
If there are any interesting articles, thoughts that you may want to share with the ad:tech community, we will be delighted to hear from you. Please write into us at [email protected] or Ankoor Dasguupta
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