STAY UPTO DATE - AUGUST 2017
We are super excited to bring to you the monthly ad:tech Newsletter, featuring a handpicked selection of AdTech and MarTech stories and the most important Industry updates you should read this month. Subscribe to our newsletter to stay connected with the latest in digital every month! CLICK HERE
Gain insights into the latest trends in Content Marketing, it's application & measurement
“Traditional metrics for measuring the impact of your content marketing are no longer enough. For brands to truly measure the impact of their content marketing they need to move away from traditional reach-based media planning to a planning methodology that involves evaluating the relevance and the effectiveness of content.” To read the complete interview Click here
Thinking of going programmatic? Watch Indian Express, Pubmatic, Mindshare India, Woobi and Oracle Bluekai discuss the various pros and cons of the trend.
Programmatic offers definite value to the ecosystem - better Yields for Publishers and Targeted Audiences for Marketers. However, Programmatic Buying and Selling comes with own set of Challenges, both Creative and Technology based, which need to be understood before your start your programmatic journey.
With ecommerce companies becoming stronger in terms of reach, data and consumer intent, do you see them shaping up as the next big media platforms in India?
- Taranjeet Kaur, India Media Lead, Reckitt Benckiser
- Hitesh Malhotra, CMO, Nykaa.com
- Advit Sahdev, Head of Marketing, Infibeam Inc.
- Neel Pandya, Head Of Media at L'Oréal
- Neeraj Singhal, VP of Business Development, Zeotap
To read the POV’s Click here
How important is it for brands to communicate seamlessly across devices and platforms? Watch Religare, Trivago, Gionee India, TUNE, and IBM discuss the various strategies that they are using to do this.
In a Multi-Platform Multi-Device word, it is extremely important for brands to use Data Efficiently, and capture the customer’s Attention in a productive manner. Connecting the Dots from mobile to desktop, through multiple advertising platforms, brands today are focussed on bringing the Seamless Stories to their Customers Across Devices.
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