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INTERVIEW – Up Close with Subroto Gupta, SVP, Head- Innovation & Business Excellence at Jubilant FoodWorks Ltd

Gain Insights into the latest trends in technology & innovation, how they are shaping the world of Quick Service Restaurants and their marketing strategies

“Innovation brings together digital technology, data driven insights and human centric design together to re-imagine consumer experience. Our innovation approach is agile and pragmatic; focused on the biggest challenges being faced by the business.” To read the complete interview Click here

VIDEO – How Companies should build their Marketing Technology Stack?

In an industry with over 5000 providers of tools, apps, platforms and technology for marketers, are we really utilizing these to their full potential? Watch Sanjay Tripathy, Co-Founder & CEO, Agilio Digital Solutions explain why making full use of our Marketing Stack can solve a lot problems.

Technology spends by CMOs will increase 10x in the next 10 years. Sanjay explains how to pick the best platforms and tools to get the maximum utility, and decrease marketing spends on buying tech.

POVs on Trending Topics from Industry Experts

What do you think are the best practices in measuring the impact of influencer marketing campaigns?

As ad blindness spreads to Digital video ads and TV, influencer marketing gains ground. It may be teenager with a few million followers or tech geek with a loyal group of supporters, influencers hold the power to seamlessly weave your brand into their stories to create the right kind of recall. Now how you measure this recall, and its translation into sales is tricky, and we called upon some of the best industry experts to give us their view of influencer marketing measurement.

  • Prashant Puri, CEO & Co-founder, AdLift India
  • Meenu Bagla, Head of Global Brand and Digital Marketing, Tech Mahindra
  • Sankalp Saini, AVP – Communications & PR, Home Credit India Finance Pvt. Limited
  • Samar Verma, CEO & Founder, Fork Media
  • Sushant Sreeram, India Marketing Head, Xiaomi

To read the POV’s Click here

VIDEO – How is ‘Compelling Content' driving business as a new enabler in India?

Hear about the key ingredients of ‘Compelling Content’ and what is the relation between the content & the platform that it is published on? Watch FirstCry, Zirca Digital Solutions Pvt. Ltd., Nirav Modi, Axis Bank & Sterling Holiday Resorts discuss how brands can create Content that becomes a key enabler of their businesses.

A perfect formula for creating the right content and delivering it to the right people to create inspiration and conversions, has been the holy grail of marketing goals. Our distinguished panellists discuss the challenges of creating ‘Compelling Content’ and its distribution, which plays an equally significant role in the effectiveness of their campaign.

If there are any interesting articles, thoughts that you may want to share with the ad:tech community, we will be delighted to hear from you. Please write into us at [email protected] or Shiney Eapen

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