Key SESSION - Evolving role of the marketeer in a digitally disrupted space
The marketing role today needs to bring in the riskiest innovations and ideas in an organization, something that can barely be expected from other departments today. The voice of marketing in the boardroom is getting stronger and the brand is the center of the business. How has the role of the marketer evolving in the light of these changes, and in the era of algos, automation and AI. What does it take to be a CMO today?
Speakers
