The Power of Content Commerce
The newer roles of Storyselling that is taking the business world by storm.
Branded content is not new to the advertising world, but the leaps and bounds with which it has grown in the last few years has been nothing short of amazing. Branded content has come a long way from crisp endorsements by celebs in TV commercials and print ads, to short form video, long form narratives, UGC, vernacular content and so much more. What are the latest trends rocking the industry in this space, and how are some of the top brands making the most of its popularity.
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