Measurement and Attribution - go beyond pure performance metrics

So you know why you should measure, you might have narrowed down your options on what you should measure however HOW do you go about establishing a robust measurement framework for business results and impact rather than tactical executions and meaningless metrics. This session will empower you to elevate your measurement game.

Where & When
Date
Wednesday, March 18th
Time
10:40am - 11:20am
Category
Main
Stream
IAB Certified Digital Marketing Masterclass
Speakers
Area Digital and Media Lead
GlaxoSmithKline