Connected TV - the next great frontier in performance marketing

Connected TV and OTT, the terms are often interchanged. With an expected shift of budgets into this space, the big question from the industry, we address some of the main challenges within this space such as verification, measurement and how to compare with more traditional TV buys.

Where & When
Date
Wednesday, March 18th
Time
2:00pm - 2:40pm
Category
Main
Stream
IAB Certified Digital Marketing Masterclass
Speakers
Vice President, Precision (Programmatic)
Publicis Media India
VP (Head), Media and Digital, India
RP – Sanjiv Goenka Group