A “real outcomes” conversation with the CFO
The tussle between marketing teams and finance teams gets even more complicated as all of us try to define the right things to due in this period of uncertainty and coming to terms with the ‘new normal.’
How can marketing teams having meaningful conversations with the CFO. What should our pitch be… KPIs, ROI, Long term, short term? Saving vs Spending? Organic vs paid? Retention vs acquisition?
Speakers
