Building on Metrics that Matter

A recession or a setup like this is probably the right time for brands to question ourselves on our marketing strategies so far. Have we been overindexing on performance metrics, and failed to build loyalists? Can focussing on some specific metrics at this time, build the right foundations for the brand in future? What is right way to go about defining the metrics that matter?

Where & When
Date
Saturday, May 2nd
Time
11:45am - 12:30pm
Category
Main
Stream
Session 2
Speakers
former Director, LinkedIn Marketing Solutions
--
Performance Marketing & Corporate Advertising Leader - India South Asia
IBM
INDIA LEAD
INTEGRAL AD SCIENCE
Head of Measurement for India and South East Asia
Google