By now, you’re probably tired of trying to plan and launch campaigns in these 'uncertain times.’ What is certain however is that the pandemic has only further accelerated the consumer migration en masse to connected platforms and swift adoption of digital content consumption. As people increasingly live their lives in digital environments — consuming content, transacting, organizing and socializing in digital spaces — it's imperative that the industry meet the moment. Despite 2020’s upended plans, slashed budgets, and immeasurable global complexity, advertisers are met with both challenge and opportunity. To meet the moment, they must deliver timely campaigns that optimize for brand suitability, reach, relevance and ROI. Furthermore, they must drive towards outcomes while creating scalable practices sustainable through the impending identity storm. Join Oracle Data Cloud’s Regional Director, June Cheung, as she shares timely insights and carves out a new paradigm for advertising with confidence in today’s climate.