As a digital marketer Vishal Jacob has witnessed the roller-coaster ride of India’s digital marketing transformation journey from up close and personal – from the dotcom burst in the early 2000’s to the current age of data driven marketing. The purpose has remained the same – enabling brands to establish a deep connection with the consumer - yet the means whether through Search, Social, Mobile, Programmatic etc. have dramatically evolved and are continuing to do so at a frenetic pace.
Vishal considers himself fortunate to have worked with some of the best clients and the best talent in all aspects of digital marketing across India and parts of South East Asia. Vishal has led and assisted clients across industries (Auto, FMCG, Telco, Media & Retail) in their digital transformation journey hinging it on creating a connected ecosystem of paid, owned & earned properties. The result has been a purposeful digital media strategy that drives business outcomes.
During his previous roles he has been instrumental in helping a small 8-member team grow into a 100-member team and become one of India’s finest and most successful digital agencies. Their work has been recognized and awarded in multiple global forums such as the Festival of Media, M&M Global, World Media Awards & WPPED Crème.
Vishal is also a published Author and a certified coach from ICF with further specialization in transactional analysis and NLP, Vishal continues to nurture and coach talent to prep them for leadership roles.In his current role Vishal continues to drive this transformation with a focus rooted deeply in nurturing talent and enhancing digital product capabilities.