9:15 - 9:20
Welcome Remarks
9:15am - 9:20am
9:20 - 9:50
KEYNOTE
9:20am - 9:50am

Good stories require art & science, creativity & data, and a good sprinkle of magic.

Global Head, Media & Content Innovation CoE
Pepsico

Good stories require art & science, creativity & data, and a good sprinkle of magic.

9:55 - 10:25
KEYNOTE
9:55am - 10:25am
10:25 - 11:10
Break
10:25am - 11:10am

11:00
STREAM 1 - ACCELERATE YOUR CREATIVITY
11:10am - 12:25pm
STREAM 2 - THE PROGRAMMATIC CODE
11:10am - 12:25pm
Theater on the Expo Floor
11:00am - 11:40am
11:00 - 11:40
STREAM 1 - ACCELERATE YOUR CREATIVITY
11:00am - 11:40am

Technology can make a critical difference in building relationshipsand is increasingly the STARTING POINT for Marketers to make their creative ideas a reality?Learn how brands are combining cutting-edge tech with new and authentic storytelling, and how they can bring brand and audience together in spectacular ways.

Founder and CEO
Sheroes
Senior Vice President - Ecommerce, Digital Marketing, Analytics & Business Insights
Hdfc life
Director - Global Media & Content COE
Pepsico
SVP and Business Head
Times Now News
Head of Marketing
Adobe

Technology can make a critical difference in building relationshipsand is increasingly the STARTING POINT for Marketers to make their creative ideas a reality?Learn how brands are combining cutting-edge tech with new and authentic storytelling, and how they can bring brand and audience together in spectacular ways.

STREAM SPONSOR
STREAM 2 - THE PROGRAMMATIC CODE
11:00am - 11:40am

How Video, Native and next gen programmatic solutions are driving efficiency and helping Marketers fulfil evolving advertiser needs. What are the specific touchpoints in programmatic that have worked for brands, and what’s new that they cannot afford to miss. Our panel of expert discuss some root level issues to bring out brilliant insights, a must-attend for every marketer.

Co-Founder & CEO
Logicserve Digital
Head of Programmatic
Mindshare India
CEO
AndBeyond.Media
CEO- India & South Asia
Havas Media Group
Vice President
Freakout

How Video, Native and next gen programmatic solutions are driving efficiency and helping Marketers fulfil evolving advertiser needs. What are the specific touchpoints in programmatic that have worked for brands, and what’s new that they cannot afford to miss. Our panel of expert discuss some root level issues to bring out brilliant insights, a must-attend for every marketer.

Theater on the Expo Floor
11:00am - 11:40am
11:45 - 12:25
STREAM 1 - ACCELERATE YOUR CREATIVITY
11:45am - 12:25pm

Branded content is seeing new frontiers, while creating immense value for consumers in terms of information and entertainment. But who should create this content – inhouse content studios of brands, creative ad agencies or third party specialised content creators? Let’s hear the best ideas from the horse’s mouth in each case.

Head – Brand Communication, Corporate Brand And Digital
Nestlé India
VP & MD
Yahoo India
National Director – Content & Social Media
GroupM
Chief Strategy Officer
Only Much Louder
CEO & Managing Partner
BBH

Branded content is seeing new frontiers, while creating immense value for consumers in terms of information and entertainment. But who should create this content – inhouse content studios of brands, creative ad agencies or third party specialised content creators? Let’s hear the best ideas from the horse’s mouth in each case.

STREAM SPONSOR
STREAM 2 - THE PROGRAMMATIC CODE
11:45am - 12:25pm

Fraudulent traffic driven by bots. Pre-rolls on extremist content. The advertising industry still struggles to answer the most basic question: Where are my ad dollars going?

VP – Digital & Mobility Services
Omnicom Media Group India
Founder
3.14 Digital
Head- Media, Digital & Comms - South Asia
GSK
VP and GM
inMobi India

Fraudulent traffic driven by bots. Pre-rolls on extremist content. The advertising industry still struggles to answer the most basic question: Where are my ad dollars going?

Theater on the Expo Floor
11:45am - 12:25pm
12:30 - 12:40
Spotlight
12:30pm - 12:40pm
Brought to you by
12:40 - 12:50
Spotlight
12:40pm - 12:50pm
General Manager of Alibaba's UC Ads
UC Ads
12:50 - 1:40
NETWORKING LUNCH
12:50pm - 1:40pm
1:45
STREAM 3 - ENGAGEMENT BY DESIGN
1:45pm - 3:00pm
STREAM 4 - DATA IS THE NEW BLACK
1:45pm - 3:00pm
Theater on the Expo Floor
1:45pm - 3:00pm
1:45 - 2:25
STREAM 3 - ENGAGEMENT BY DESIGN
1:45pm - 2:25pm

AI-powered bots are bound to become the new marketer. In fact, chatbots enable conversational experiences that engage with customers without being intrusive, thereby building long lasting relationships. Let’s hear how are some of the best brands using this opportunity to create meaningful brand interactions

Co-Founder & CEO
Haptik
Co-Founder & CTO
IXIGO

AI-powered bots are bound to become the new marketer. In fact, chatbots enable conversational experiences that engage with customers without being intrusive, thereby building long lasting relationships. Let’s hear how are some of the best brands using this opportunity to create meaningful brand interactions

STREAM 4 - DATA IS THE NEW BLACK
1:45pm - 2:25pm

Data is Ubiquitous. In an increasingly competitive world for users' attention, leveraging Data is critical to keeping your audience engaged. Let’s take a closer look at how different Brands have grown by using the latest data management technologies and machine learning.

Chief Digital Marketing Officer
Diageo
Head of Marketing
UBER INDIA
Founder
Inaaj

Data is Ubiquitous. In an increasingly competitive world for users' attention, leveraging Data is critical to keeping your audience engaged. Let’s take a closer look at how different Brands have grown by using the latest data management technologies and machine learning.

Theater on the Expo Floor
1:45pm - 2:25pm
Session by
2:30 - 3:00
STREAM 3 - ENGAGEMENT BY DESIGN
2:30pm - 3:00pm

In the era of cord- cutters and Gen Z coming of age, engaging content has acquired multiple meanings. Personalized, customized, and yet built at scale, creating memorable moments for audiences is no longer the sole responsibility of the creative director. So what is the magic formula to create content for sustained audience engagement… or is it limited to one?

Join us  in this engaging debate with some of the best brains in the Industry.

Chief Strategy Officer
GroupM
Shemaroo Entertainment
Head- Monetization
Dailyhunt

In the era of cord- cutters and Gen Z coming of age, engaging content has acquired multiple meanings. Personalized, customized, and yet built at scale, creating memorable moments for audiences is no longer the sole responsibility of the creative director. So what is the magic formula to create content for sustained audience engagement… or is it limited to one?

Join us  in this engaging debate with some of the best brains in the Industry.

STREAM 4 - DATA IS THE NEW BLACK
2:30pm - 3:00pm

Aims to explore, The new and upcoming trends in mobile measurement, and the opportunities it creates for brands.

VP, Asia
Appsflyer
Vice President, India
comScore Inc.
Founder & CPO
Zeotap

Aims to explore, The new and upcoming trends in mobile measurement, and the opportunities it creates for brands.

Theater on the Expo Floor
2:30pm - 3:00pm
3:00 - 3:10
Spotlight
3:00pm - 3:10pm

OLX is one of the strongest consumer brands in India today, synonymous to local buying and selling. Every minute, more than 3 phones get sold on OLX. OLX Cars is bigger than total cars market in India. We are the no.1 classifieds platform in the country today. But, do you know how we make money?

COO
Olx Advertising

OLX is one of the strongest consumer brands in India today, synonymous to local buying and selling. Every minute, more than 3 phones get sold on OLX. OLX Cars is bigger than total cars market in India. We are the no.1 classifieds platform in the country today. But, do you know how we make money?

3:10 - 3:50
Featured Session
3:10pm - 3:50pm
3:50 - 4:15
4:20 - 4:50
KEYNOTE
4:20pm - 4:50pm
President & COO
Taboola
4:50 - 5:20
Spotlight
4:50pm - 5:20pm

Advertisers want to make their ad spend go further. Publishers want to maximise yield in the most efficient way possible. In the past, marketers have worked directly with publishers to reserve premium digital ad space, while at the same time embracing programmatic buying to reach people at scale. These systems couldn’t work together. That’s changed. BCG and Nielsen will share a new global research on how programmatic guaranteed consolidates media buys to save you time and give you better performance with improved efficiency, impact and reach

HEAD OF PLATFORM MEDIA PLATFORMS INDIA
Google
Project Leader
Boston Consulting Group
Associate Director-Smartphone Solutions
Nielsen India

Advertisers want to make their ad spend go further. Publishers want to maximise yield in the most efficient way possible. In the past, marketers have worked directly with publishers to reserve premium digital ad space, while at the same time embracing programmatic buying to reach people at scale. These systems couldn’t work together. That’s changed. BCG and Nielsen will share a new global research on how programmatic guaranteed consolidates media buys to save you time and give you better performance with improved efficiency, impact and reach

Brought to you by
6:30
THE BIG NETWORKING BASH
6:30pm - 9:30pm