9:15 - 9:20
Welcome Remarks
9:15am - 9:20am
9:20 - 9:50
KEYNOTE
9:20am - 9:50am

Good stories require art & science, creativity & data, and a good sprinkle of magic.

Global Head, Media & Content Innovation CoE
Pepsico

Good stories require art & science, creativity & data, and a good sprinkle of magic.

9:55 - 10:25
KEYNOTE
9:55am - 10:25am
General Manager
Adobe
10:25 - 11:00
Break
10:25am - 11:00am

11:00
STREAM 1 - ACCELERATE YOUR CREATIVITY
11:10am - 12:25pm
STREAM 2 - THE PROGRAMMATIC CODE
11:10am - 12:25pm
Theater on the Expo Floor
11:00am - 11:40am
11:00 - 11:40
STREAM 1 - ACCELERATE YOUR CREATIVITY
11:00am - 11:40am

Technology can make a critical difference in building relationshipsand is increasingly the STARTING POINT for Marketers to make their creative ideas a reality?Learn how brands are combining cutting-edge tech with new and authentic storytelling, and how they can bring brand and audience together in spectacular ways.

Founder and CEO
Sheroes
Senior Vice President - Ecommerce, Digital Marketing, Analytics & Business Insights
Hdfc life
Director - Global Media & Content COE
Pepsico
SENIOR VICE PRESIDENT
Times Network Digital
Head of Marketing
Adobe

Technology can make a critical difference in building relationshipsand is increasingly the STARTING POINT for Marketers to make their creative ideas a reality?Learn how brands are combining cutting-edge tech with new and authentic storytelling, and how they can bring brand and audience together in spectacular ways.

STREAM SPONSOR
STREAM 2 - THE PROGRAMMATIC CODE
11:00am - 11:40am

How Video, Native and next gen programmatic solutions are driving efficiency and helping Marketers fulfil evolving advertiser needs. What are the specific touchpoints in programmatic that have worked for brands, and what’s new that they cannot afford to miss. Our panel of expert discuss some root level issues to bring out brilliant insights, a must-attend for every marketer.

Co-Founder & CEO
Logicserve Digital
Head of Programmatic
Mindshare India
CEO
AndBeyond.Media
Vice President
Freakout

How Video, Native and next gen programmatic solutions are driving efficiency and helping Marketers fulfil evolving advertiser needs. What are the specific touchpoints in programmatic that have worked for brands, and what’s new that they cannot afford to miss. Our panel of expert discuss some root level issues to bring out brilliant insights, a must-attend for every marketer.

Theater on the Expo Floor
11:00am - 11:40am
11:45 - 12:25
STREAM 1 - ACCELERATE YOUR CREATIVITY
11:45am - 12:25pm

Branded content is seeing new frontiers, while creating immense value for consumers in terms of information and entertainment. But who should create this content – inhouse content studios of brands, creative ad agencies or third party specialised content creators? Let’s hear the best ideas from the horse’s mouth in each case.

Head – Brand Communication, Corporate Brand And Digital
Nestlé India
DAUWAU Global Former India VP & MD : Yahoo + AOL
DAUWAU Global
National Director – Content & Social Media
GroupM
Chief Strategy Officer
Only Much Louder
CEO & Managing Partner
BBH

Branded content is seeing new frontiers, while creating immense value for consumers in terms of information and entertainment. But who should create this content – inhouse content studios of brands, creative ad agencies or third party specialised content creators? Let’s hear the best ideas from the horse’s mouth in each case.

STREAM SPONSOR
STREAM 2 - THE PROGRAMMATIC CODE
11:45am - 12:25pm

Fraudulent traffic driven by bots. Pre-rolls on extremist content. The advertising industry still struggles to answer the most basic question: Where are my ad dollars going?

Integrated Planning Lead
Essence global
Founder
3.14 Digital
Head- Media, Digital & Comms - South Asia
GSK
VP and GM
inMobi India
CEO
SilverPush

Fraudulent traffic driven by bots. Pre-rolls on extremist content. The advertising industry still struggles to answer the most basic question: Where are my ad dollars going?

Theater on the Expo Floor
11:45am - 12:25pm
12:30 - 12:40
Spotlight
12:30pm - 12:40pm
Chief Revenue Officer
TIMES INTERNET
12:40 - 12:50
Spotlight
12:40pm - 12:50pm
General Manager of Alibaba's UC Ads
UC Ads
12:50 - 1:40
NETWORKING LUNCH
12:50pm - 1:40pm
1:45
STREAM 3 - ENGAGEMENT BY DESIGN
1:45pm - 3:00pm
STREAM 4 - DATA IS THE NEW BLACK
1:45pm - 3:00pm
Theater on the Expo Floor
1:45pm - 3:00pm
1:45 - 2:25
STREAM 3 - ENGAGEMENT BY DESIGN
1:45pm - 2:25pm

AI-powered bots are bound to become the new marketer. In fact, chatbots enable conversational experiences that engage with customers without being intrusive, thereby building long lasting relationships. Let’s hear how are some of the best brands using this opportunity to create meaningful brand interactions

Co-Founder & CEO
Haptik
Co-Founder & CTO
IXIGO

AI-powered bots are bound to become the new marketer. In fact, chatbots enable conversational experiences that engage with customers without being intrusive, thereby building long lasting relationships. Let’s hear how are some of the best brands using this opportunity to create meaningful brand interactions

STREAM 4 - DATA IS THE NEW BLACK
1:45pm - 2:25pm

Data is Ubiquitous. In an increasingly competitive world for users' attention, leveraging Data is critical to keeping your audience engaged. Let’s take a closer look at how different Brands have grown by using the latest data management technologies and machine learning.

Chief Digital Marketing Officer
Diageo
Head of Marketing
UBER INDIA
Founder
Inaaj
HEAD OF MEDIA & ANALYTICS PLATFORMS, INDIA
Google

Data is Ubiquitous. In an increasingly competitive world for users' attention, leveraging Data is critical to keeping your audience engaged. Let’s take a closer look at how different Brands have grown by using the latest data management technologies and machine learning.

Theater on the Expo Floor
1:45pm - 2:25pm
Head-Client Success, India
Cheetah Digital
Director - Digital Strategy & Customer Engagement
Shopclues
Session by
2:30 - 3:00
STREAM 3 - ENGAGEMENT BY DESIGN
2:30pm - 3:00pm

In the era of cord- cutters and Gen Z coming of age, engaging content has acquired multiple meanings. Personalized, customized, and yet built at scale, creating memorable moments for audiences is no longer the sole responsibility of the creative director. So what is the magic formula to create content for sustained audience engagement… or is it limited to one?

Join us  in this engaging debate with some of the best brains in the Industry.

Chief Strategy Officer
GroupM
COO Digital
Shemaroo Entertainment
Head- Monetization
Dailyhunt
Head Digital Marketing
Vivo smartphones
VP Marketing & Analytics
FirstCry

In the era of cord- cutters and Gen Z coming of age, engaging content has acquired multiple meanings. Personalized, customized, and yet built at scale, creating memorable moments for audiences is no longer the sole responsibility of the creative director. So what is the magic formula to create content for sustained audience engagement… or is it limited to one?

Join us  in this engaging debate with some of the best brains in the Industry.

STREAM 4 - DATA IS THE NEW BLACK
2:30pm - 3:00pm

Aims to explore, The new and upcoming trends in mobile measurement, and the opportunities it creates for brands.

VP, Asia
Appsflyer
Vice President, India
comScore Inc.
Founder & CPO
Zeotap
Business Head
XOLO
Head – Marketing
Aditya Birla Sun Life Asset Management Company Ltd.

Aims to explore, The new and upcoming trends in mobile measurement, and the opportunities it creates for brands.

Theater on the Expo Floor
2:30pm - 3:00pm
3:00 - 3:10
Spotlight
3:00pm - 3:10pm

OLX is one of the strongest consumer brands in India today, synonymous to local buying and selling. Every minute, more than 3 phones get sold on OLX. OLX Cars is bigger than total cars market in India. We are the no.1 classifieds platform in the country today. But, do you know how we make money?

Business Head
Olx Advertising

OLX is one of the strongest consumer brands in India today, synonymous to local buying and selling. Every minute, more than 3 phones get sold on OLX. OLX Cars is bigger than total cars market in India. We are the no.1 classifieds platform in the country today. But, do you know how we make money?

3:10 - 3:50
Featured Session
3:10pm - 3:50pm
Actor & Author
AVP, Marketing and Publicity
Penguin Random House India
Editor in Chief, Commercial and Business Division
Penguin Random House India
Author & CEO, Pidilite Industries
3:50 - 4:15
4:20 - 4:50
KEYNOTE
4:20pm - 4:50pm
Managing Director APAC
Taboola
4:50 - 5:20
Spotlight
4:50pm - 5:20pm

Hear how advertisers can make ad spend go further and publishers can maximize yield - and do it in a fraction of the time.  BCG and Nielsen will share new research on how programmatic guaranteed consolidates media buys, including premium inventory, to save you time - and gives you better performance with improved impact and reach.

Project Leader
Boston Consulting Group
Lead – Smartphone Solutions
Nielsen India

Hear how advertisers can make ad spend go further and publishers can maximize yield - and do it in a fraction of the time.  BCG and Nielsen will share new research on how programmatic guaranteed consolidates media buys, including premium inventory, to save you time - and gives you better performance with improved impact and reach.

Brought to you by
5:30 - 6:30
Theater on the Expo Floor
5:30pm - 6:30pm

Maple Ballroom By Invite only.

The programmatic market in India is set to grow 3x by 2020. And with this we have a phenomenal opportunity to build brands & deliver business results, digitally. For this to happen, we need a single platform for media buying & selling & the right toolkit for companies to achieve step changes in efficiency. Read more

Maple Ballroom By Invite only.

The programmatic market in India is set to grow 3x by 2020. And with this we have a phenomenal opportunity to build brands & deliver business results, digitally. For this to happen, we need a single platform for media buying & selling & the right toolkit for companies to achieve step changes in efficiency. Read more

Brought to you by
6:30
THE BIG NETWORKING BASH
6:30pm - 9:30pm