9:30 - 10:00
KEYNOTE
9:30am - 10:00am

If your time machine zoomed you through the last 40,000 years, from paleolithic cave painters to the apostles of interconnected VR, you'd see one thing about humanity that never changes: emotion.  It's your consumers' lifeblood.

Fail to evoke emotion and even $176 million can't buy Hollywood a hit.  (Jupiter Ascending, anyone?)  Marketers who race to use each new technology can fail too if they don't master emotion.  The top writers and directors of Hollywood and Bollywood are gurus in the secret techniques of emotion.  Skills include: hooking audiences, moving audiences, and making them crave more.  The best digital marketing does the same.  David Freeman, Executive Vice President of Star India, will reveal some of these secret techniques and show how they can energise your future digital marketing campaigns. 

Executive Vice President, STAR INDIA
Star India

If your time machine zoomed you through the last 40,000 years, from paleolithic cave painters to the apostles of interconnected VR, you'd see one thing about humanity that never changes: emotion.  It's your consumers' lifeblood.

Fail to evoke emotion and even $176 million can't buy Hollywood a hit.  (Jupiter Ascending, anyone?)  Marketers who race to use each new technology can fail too if they don't master emotion.  The top writers and directors of Hollywood and Bollywood are gurus in the secret techniques of emotion.  Skills include: hooking audiences, moving audiences, and making them crave more.  The best digital marketing does the same.  David Freeman, Executive Vice President of Star India, will reveal some of these secret techniques and show how they can energise your future digital marketing campaigns. 

10:00 - 10:30
10:30 - 11:10
TRACK 1: INDIA 2021 – ARE WE READY?
10:30am - 11:10am

Exploring untapped markets for exponential growth, creating commercial intent and Marketing to India.

VP Digital
Indigo
COO
Manna foods
Vice President, Sales and Marketing
DHL Express India
Co-Founder & Director
Valueleaf
COO
TYROO TECHNOLOGIES
COO
TIMES INTERNET

Exploring untapped markets for exponential growth, creating commercial intent and Marketing to India.

TRACK SPONSOR
Track 2: The Big Shift
10:30am - 11:10am

How immediate is this threat, or is it just an evolutionary hiccup? Will agencies evolve to new found client expectations, or will they be replaced/transformed into another? What does the future really hold for ad agencies and similar models?

President, Group M South Asia
GroupM
Vice President, India
Comscore
CEO
DAN
CEO
Publicis Media India
CEO & Director
Zirca Digital Solutions

How immediate is this threat, or is it just an evolutionary hiccup? Will agencies evolve to new found client expectations, or will they be replaced/transformed into another? What does the future really hold for ad agencies and similar models?

11:15 - 11:45
TRACK 1: INDIA 2021 – ARE WE READY?
11:15am - 11:45am

A new generation will be among the buying segment soon, whose thoughts, ideas, aspirations and fears are way different from that of millennials and generations before. How should be we build our products & strategies today, so that they can appeal to this new generation in 2020 and beyond.

Director & Head – Marketing & Digital Sales
CitiBank
Head - Marketing
Sennheiser Electronics India
Senior Manager Media
Mondelez
Chief Solutions Officer
Kantar Millward Brown
DIRECTOR - MARKETING & ALTERNATE CHANNELS
BIRA
Business Head - Technology, Telecom, Automotive and New Business - Instagram and Facebook
Facebook India

A new generation will be among the buying segment soon, whose thoughts, ideas, aspirations and fears are way different from that of millennials and generations before. How should be we build our products & strategies today, so that they can appeal to this new generation in 2020 and beyond.

Track Sponsor
Track 2: The Big Shift
11:15am - 11:45am

Has digital media become big enough to launch and sustain brands, or do we still need to rely on other media? Join us in this fiery debate on brand building in this era.

Head - Video & Brand Advertising
Google
Managing Director, India
Essence
MD South Asia, Hygiene/Home, Marketing
Reckitt Benckiser
Managing Partner
Fireside Ventures

Has digital media become big enough to launch and sustain brands, or do we still need to rely on other media? Join us in this fiery debate on brand building in this era.

11:45 - 12:15
Spotlight
11:45am - 12:15pm
  • Insights on impact of display ads on brand metrics from 50 + campaigns across categories
  • Discussion on the impact of digital on offline business goals with case studies from leading brands
Head of Apps & Display Performance Solutions
Google
Associate Vice President, Media and Digital
Kantar Millward Brown
  • Insights on impact of display ads on brand metrics from 50 + campaigns across categories
  • Discussion on the impact of digital on offline business goals with case studies from leading brands
12:20 - 12:35
Spotlight
12:20pm - 12:35pm
Editor
Firstpost
Executive Editor
Network18
TV anchor, Theatre personality, comedian
Network18
12:40 - 1:00
Spotlight
12:40pm - 1:00pm
Director & Head of Global Marketing Solutions
Facebook India
1:00 - 2:00
2:00 - 2:30
TRACK 3: THE MOBILE WAY
2:00pm - 2:30pm

Mobile engagement is dying a painful death at the hands of performance led KPIs, especially on mobile devices. However, are we overlooking loyalty and long term ROI in this race to attain short term goals?

Chief Marketing Officer
Info edge
Business Head
Twitter
Managing Director
BBH
Co-founder
Smytten

Mobile engagement is dying a painful death at the hands of performance led KPIs, especially on mobile devices. However, are we overlooking loyalty and long term ROI in this race to attain short term goals?

Track 4: POWER OF DEEP CONTENT
2:00pm - 2:30pm

In today’s digital age, content is increasingly being viewed as a primary factor behind purchasing decisions in e-commerce. Seth Godin famously explained the reason behind this phenomenon, pointing out that people don’t want to buy goods and services — instead, they want to buy relations, stories, and magic. This session aims to cover how shoppable content is transforming ecommerce, types and examples of shoppable content and why traditional content formats aren’t capable of satisfying whimsical desires.

Vice President, Marketing
Myntra
Head of Media
Loreal
Head - Media and Digital
RP – Sanjiv Goenka Group
Chief Revenue officer
Tyroo Snapchat

In today’s digital age, content is increasingly being viewed as a primary factor behind purchasing decisions in e-commerce. Seth Godin famously explained the reason behind this phenomenon, pointing out that people don’t want to buy goods and services — instead, they want to buy relations, stories, and magic. This session aims to cover how shoppable content is transforming ecommerce, types and examples of shoppable content and why traditional content formats aren’t capable of satisfying whimsical desires.

TRACK SPONSOR
Workshop - Request Invitation
2:00pm - 4:00pm

From what's next in programmatic advertising to the 'now' of choosing the right DSP. What marketers need to know to go after new opportunities in programmatic

Registrations Closed

From what's next in programmatic advertising to the 'now' of choosing the right DSP. What marketers need to know to go after new opportunities in programmatic

Registrations Closed

Masterclass By
2:35 - 3:05
TRACK 3: THE MOBILE WAY
2:35pm - 3:05pm

India is the one of the top 5 markets in the world for mobile gaming, creating plenty of opportunities for brands to explore this new arena of marketing. While the formats and opportunities area for marketers to literally play with are astounding, what are some of the best opportunities for brands to explore in this space?

CEO
Nazara Technologies
Vice President Product & Marketing
JetSynthesys
COO & Co-Founder
POKKT
Founder & CEO
Valueleaf
Head, Digital Marketing
Dabur India

India is the one of the top 5 markets in the world for mobile gaming, creating plenty of opportunities for brands to explore this new arena of marketing. While the formats and opportunities area for marketers to literally play with are astounding, what are some of the best opportunities for brands to explore in this space?

Track 4: POWER OF DEEP CONTENT
2:35pm - 3:05pm

Marketers are united around building strong foundations of customer understanding, accelerating intelligence for engagement and automating execution. The goal is orchestration of long-term, profitable conversations with customers. We will discuss the drivers of a connected conversation, how will multichannel marketing leaders create mutual value  and what are the top technologies to focus on for acceleration.

Chief Brand & Marketing Officer
FABINDIA
EVP - Ops & Customer Experience
Bajaj Allianz
General Manager - Consumer Marketing
Ford India
Chief Growth Officer, Videotap
VideoTap Inc
COO
Times Internet
National Sales & Alliance Director
Resulticks

Marketers are united around building strong foundations of customer understanding, accelerating intelligence for engagement and automating execution. The goal is orchestration of long-term, profitable conversations with customers. We will discuss the drivers of a connected conversation, how will multichannel marketing leaders create mutual value  and what are the top technologies to focus on for acceleration.

Track Sponsor
Workshop - Request Invitation
3:00pm - 4:00pm

Native advertising is today one of the most popular ways of getting your marketing message to consumers. While it is increasingly being used to combat ad fatigue or banner blindness, native advertising is not just about campaign optimisation and bid strategy to achieve short term goals such as reach and clicks.

In this session, we will focus on the aspects of native advertising that when done right, can help engage consumers more effectively throughout their marketing journey and increase the lifetime value of consumers.

  1. Content Experiences: Creating ad experiences that do not feel like ads but an interesting piece of content that grabs and holds the consumer’s attention. Such an experience can only be created on the back of great editorial content that not only blends in the brand messaging in a very subtle way, but also leaves the consumer with the feeling of having gained more knowledge or insight through this content.
  2. Understanding Audiences: Audiences are not just a number. A native ad experience should engage consumers in a humanised manner, appealing to the unique personalities that they are. This requires a deeper insight and understanding of what their personalities are like.
  3. Analytics: Unifying data will help you build insights & bring efficiencies towards improving ROI for your Native campaigns.

 

Registrations Closed

CEO & Director
Zirca Digital Solutions

Native advertising is today one of the most popular ways of getting your marketing message to consumers. While it is increasingly being used to combat ad fatigue or banner blindness, native advertising is not just about campaign optimisation and bid strategy to achieve short term goals such as reach and clicks.

In this session, we will focus on the aspects of native advertising that when done right, can help engage consumers more effectively throughout their marketing journey and increase the lifetime value of consumers.

  1. Content Experiences: Creating ad experiences that do not feel like ads but an interesting piece of content that grabs and holds the consumer’s attention. Such an experience can only be created on the back of great editorial content that not only blends in the brand messaging in a very subtle way, but also leaves the consumer with the feeling of having gained more knowledge or insight through this content.
  2. Understanding Audiences: Audiences are not just a number. A native ad experience should engage consumers in a humanised manner, appealing to the unique personalities that they are. This requires a deeper insight and understanding of what their personalities are like.
  3. Analytics: Unifying data will help you build insights & bring efficiencies towards improving ROI for your Native campaigns.

 

Registrations Closed

Workshop By
3:10 - 3:30
Spotlight
3:10pm - 3:30pm

The digital world keeps evolving. People used to find content on portals and later through search engines, but when every brand and individual creates content, how do consumers find what’s relevant and interesting to them? And how do brands get their stories heard? This session will discuss the changes in content consumption behaviors and how AI technologies are powering Discovery on social networks as well as on the open Web.

SVP of Global Revenue
Taboola

The digital world keeps evolving. People used to find content on portals and later through search engines, but when every brand and individual creates content, how do consumers find what’s relevant and interesting to them? And how do brands get their stories heard? This session will discuss the changes in content consumption behaviors and how AI technologies are powering Discovery on social networks as well as on the open Web.

3:30 - 4:00
Spotlight
3:30pm - 4:00pm
  • What will it take to get women to consume more and more content digitally
  • Is there a gap between the content available today and the kind of content that really appeals to women? How does digital content need to be tweaked to move women from TV to digital?
  • Are there any other changes that need to be brought into the ecosystem to catalyze this transition to digital
  • What Kind of customized Content should be made to attract women from Tier 2 and 3 cities
Managing Partner
GTB India
Chief Marketing Officer
Info edge
VP Media
Airtel
Actor
--
Head - Sales
VOOT
  • What will it take to get women to consume more and more content digitally
  • Is there a gap between the content available today and the kind of content that really appeals to women? How does digital content need to be tweaked to move women from TV to digital?
  • Are there any other changes that need to be brought into the ecosystem to catalyze this transition to digital
  • What Kind of customized Content should be made to attract women from Tier 2 and 3 cities
4:00 - 4:20
Break
4:00pm - 4:20pm
4:25 - 5:00
KEYNOTE
4:25pm - 5:00pm

Tablet computers, mobile phones, video calls, hyposprays – they all seemed so futuristic when we first saw them in Star Trek and now we can’t imagine a world without them. Food replicators, universal translators, computers we talk to - those are here too. Technology continues to advance at break-neck speed, driving an unprecedented pace of behavior change as consumers continue not only to adapt but to embrace the new.

In this session, Deirdre McGlashan, Global Chief Digital Officer at MediaCom, will share how brands are moving beyond digital marketing into technology-enabled marketing. And how you can win the future by harnessing the marketing innovation opportunity technology offers to achieve accelerated, scalable growth.

Global CDO
Mediacom

Tablet computers, mobile phones, video calls, hyposprays – they all seemed so futuristic when we first saw them in Star Trek and now we can’t imagine a world without them. Food replicators, universal translators, computers we talk to - those are here too. Technology continues to advance at break-neck speed, driving an unprecedented pace of behavior change as consumers continue not only to adapt but to embrace the new.

In this session, Deirdre McGlashan, Global Chief Digital Officer at MediaCom, will share how brands are moving beyond digital marketing into technology-enabled marketing. And how you can win the future by harnessing the marketing innovation opportunity technology offers to achieve accelerated, scalable growth.

4:30 - 6:00
PUB CRAWL
4:30pm - 6:00pm

5:00 - 5:30
KEYNOTE
5:00pm - 5:30pm

If there is one thing we share across the world, it is our love for superheroes. They represent the best in us and we take pride in them. Indian consumers have been hungry for content around Indian Superheroes for decades now but have been devoid. With the influx of Hollywood superheroes, there is surely a gap in the market which content creators & agencies can fill by telling compelling stories of Indian Superheroes.

The opportunity becomes even bigger for brands to associate with an audience by combining moral & cultural identities of an Indian superhero with brand stories that will resonate powerfully with the target consumer. Think Parle G & Chota Bheem!

But how? Where do you find Indian superheroes? Vishwas Mudagal, serial entrepreneur and best-selling author, has created a true Indian superhero in his latest book - The Last Avatar, Age of Kalki Trilogy. With roots set deep in our Indian mythology and culture, Kalki is a new-age superhero who is here to herald a new era of high-quality content that consumers want.

Catch Vishwas Mudagal at ad:tech on 14th March to understand how the Indian superhero has transitioned from Chacha Chaudhary & Sabu to Shaktiman to Bahubali to now Kalki, and how brands can use these identities to create powerful marketing ideas.

Author of 'Age of Kalki' & CEO
GoodWorkLabs

If there is one thing we share across the world, it is our love for superheroes. They represent the best in us and we take pride in them. Indian consumers have been hungry for content around Indian Superheroes for decades now but have been devoid. With the influx of Hollywood superheroes, there is surely a gap in the market which content creators & agencies can fill by telling compelling stories of Indian Superheroes.

The opportunity becomes even bigger for brands to associate with an audience by combining moral & cultural identities of an Indian superhero with brand stories that will resonate powerfully with the target consumer. Think Parle G & Chota Bheem!

But how? Where do you find Indian superheroes? Vishwas Mudagal, serial entrepreneur and best-selling author, has created a true Indian superhero in his latest book - The Last Avatar, Age of Kalki Trilogy. With roots set deep in our Indian mythology and culture, Kalki is a new-age superhero who is here to herald a new era of high-quality content that consumers want.

Catch Vishwas Mudagal at ad:tech on 14th March to understand how the Indian superhero has transitioned from Chacha Chaudhary & Sabu to Shaktiman to Bahubali to now Kalki, and how brands can use these identities to create powerful marketing ideas.

5:30 - 6:30
Workshop - Request Invitation
5:30pm - 6:30pm
  1. Use machine learning to increase ROI
  2. Automate analytics and workflow.
  3. Reduce time to go from data to insights.
  4. Break silos and grow productivity across the enterprise

Registrations Closed

Customer Engineer
Google
Sr Sales Consultant CPG - Ecommerce - Media & Entertainment
Google
  1. Use machine learning to increase ROI
  2. Automate analytics and workflow.
  3. Reduce time to go from data to insights.
  4. Break silos and grow productivity across the enterprise

Registrations Closed

6:30 - 9:30
THE BIG NETWORKING BASH
6:30pm - 9:30pm