9:00 - 9:40
KEYNOTE
9:00am - 9:40am

Perhaps more than any other industry, marketing has been completely disrupted by technology. Marketers work tirelessly to track customers on their journey across new devices and platforms, and are looking to new and ever-evolving technologies to the streamline the process. But are we spending too much time on Technology? Join this debate on why is it important for brands to be at the forefront of technology innovation vs staying creative and being people driven, not tech/data driven.

Senior News Editor
ET NOW
Head of Consumer Communications
Nestlé
Head of Marketing India and SEA
Google
CMO and Head, International Brands Business, Myntra and Head of Jabong
Myntra

Perhaps more than any other industry, marketing has been completely disrupted by technology. Marketers work tirelessly to track customers on their journey across new devices and platforms, and are looking to new and ever-evolving technologies to the streamline the process. But are we spending too much time on Technology? Join this debate on why is it important for brands to be at the forefront of technology innovation vs staying creative and being people driven, not tech/data driven.

9:45 - 10:15
KEYNOTE
9:45am - 10:15am

We are in a world where over 2 billion smart phones occupy our visual attention. But we have quickly evolved to include other senses that aren’t limited to AR, VR, MR, or RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight, is now joined with sound and motion? Welcome to hearable, feelable and wearable technology—powered by data, intelligence, sensors and more.

Join Shingy, Oath's Digital Prophet, as he presents his future view of how this impacts consumer behavior and how we can get the most out of it.

VP & Digital Prophet
Oath

We are in a world where over 2 billion smart phones occupy our visual attention. But we have quickly evolved to include other senses that aren’t limited to AR, VR, MR, or RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight, is now joined with sound and motion? Welcome to hearable, feelable and wearable technology—powered by data, intelligence, sensors and more.

Join Shingy, Oath's Digital Prophet, as he presents his future view of how this impacts consumer behavior and how we can get the most out of it.

10:15 - 11:00
Break
10:15am - 11:00am

11:00
STREAM 5 - INDIA AND THE DIGITAL REVOLUTION
11:00am - 12:15pm
STREAM 6 - DRIVING TOWARD END GOALS
11:05am - 12:15pm
Theater on the Expo Floor
11:00am - 12:15pm
11:00 - 11:30
STREAM 5 - INDIA AND THE DIGITAL REVOLUTION
11:05am - 11:30am

With data becoming the cost of entry into the advertising world, how can brands and data owners be aware of the risk, responsibility and opportunities associated with the ownership of consumer data.

Founder & Editor
MediaNama

With data becoming the cost of entry into the advertising world, how can brands and data owners be aware of the risk, responsibility and opportunities associated with the ownership of consumer data.

STREAM 6 - DRIVING TOWARD END GOALS
11:05am - 11:30am
Founder & CEO
iCubesWire
General Manager & Co-founder
MainAd
Head of Marketing
Infibeam INC
Chief Business Officer
Valueleaf
CEO
AdmitAD
Theater on the Expo Floor
11:00am - 11:30am
11:35 - 12:15
STREAM 5 - INDIA AND THE DIGITAL REVOLUTION
11:35am - 12:15pm

India as a country has taken to video advertising like no other format. Bred on a culture of TV viewing & theatre, entertainment is one of the most consumed content on digital devices. Thanks to the advent of cheap internet and 4G technology, the format provides brands some golden opportunities to connect with audiences in a way that is distinctly their own.

Let’s hear why video is the most accepted ad format in India, and the new opportunities that video creates, looking to onboard the next million users.

Head Marketing
MG Motor India
Head Global Brand & Digital Marketing
TechMahindra
Head of Media & Digital
Motorola Mobility, India
Chief Marketing Officer
Info edge
Vice President Strategy, Partnerships & Video - Digital
Times Now News

India as a country has taken to video advertising like no other format. Bred on a culture of TV viewing & theatre, entertainment is one of the most consumed content on digital devices. Thanks to the advent of cheap internet and 4G technology, the format provides brands some golden opportunities to connect with audiences in a way that is distinctly their own.

Let’s hear why video is the most accepted ad format in India, and the new opportunities that video creates, looking to onboard the next million users.

STREAM 6 - DRIVING TOWARD END GOALS
11:40am - 12:15pm

Can programmatic transparency can drive value? Are wrong measurements incentivising partners to buy poor quality, un-brand safe and fraudulent inventory? How measuring cross-device can give true insight into the path to conversion.

Independent Consultant, Ex Mediacom
Co-Founder & Managing Director
Affle
CEO
Vcommission
Chief Revenue & Strategy Officer
Singular
Regional Director APAC
M&C Saatchi Mobile

Can programmatic transparency can drive value? Are wrong measurements incentivising partners to buy poor quality, un-brand safe and fraudulent inventory? How measuring cross-device can give true insight into the path to conversion.

Theater on the Expo Floor
11:35am - 12:15pm
12:15 - 12:25
Spotlight
12:15pm - 12:25pm

Our journey in India

Founder & CEO Ventes Avenues
Cheetah Mobile

Our journey in India

12:30 - 12:40
Spotlight
12:30pm - 12:40pm

The advances in Artificial intelligence have been truly impressive, but the need of the hour now, is to improve and upgrade natural language processing capabilities to truly complement large-scale adaptation of AI. While, English language processing and AI will power product and services globally, in India multiple language proficiency will decide the fate of a product or service in the digital space.

CEO
Xploree

The advances in Artificial intelligence have been truly impressive, but the need of the hour now, is to improve and upgrade natural language processing capabilities to truly complement large-scale adaptation of AI. While, English language processing and AI will power product and services globally, in India multiple language proficiency will decide the fate of a product or service in the digital space.

12:45 - 1:30
NETWORKING LUNCH
12:45pm - 1:30pm
1:35
STREAM 7 - Brand BreakOut
1:35pm - 3:00pm
STREAM 8 - THE FUTURE OF….
1:40pm - 3:00pm
The Next Big Thing Final Pitch Session
1:40pm - 3:00pm
1:40 - 2:15
STREAM 7 - Brand BreakOut
1:40pm - 2:15pm
Co-founder & Head of Marketing
The Bombay Shaving Company
Head - Digital Marketing & PR
Hero Motors Company
STREAM 8 - THE FUTURE OF….
1:40pm - 2:15pm

As data becomes ubiquitous, it's increasingly evident that AI becomes the next step in the marketing stack. What are the ways in which this can drive efficiency, what use -cases and next steps should a marketer focus on? Hear it all from the experts on AI to help you build the next-gen marketing stack.

SVP & Head – Digital Marketing & E-commerce
Max Life Insurance
Head of Digital
Philips
Chief Operating Officer
Arvind Internet
Ex CMO, Religare

As data becomes ubiquitous, it's increasingly evident that AI becomes the next step in the marketing stack. What are the ways in which this can drive efficiency, what use -cases and next steps should a marketer focus on? Hear it all from the experts on AI to help you build the next-gen marketing stack.

The Next Big Thing Final Pitch Session
1:40pm - 2:15pm

By Invite Only

 

By Invite Only

 

2:20 - 3:00
STREAM 7 - Brand BreakOut
2:20pm - 3:00pm
CEO & Co-Founder of INNERCHEF | Founder GSF Accelerator
InnerChef
STREAM 8 - THE FUTURE OF….
2:20pm - 3:00pm

With the emergence of Amazon Echo and Google Home, keywords are increasingly turning into audio conversations. Couple that with image, bar code and visual searches gaining precedence in the travel, ecommerce & fashion industry. The future of search looks way different than what the search bar has taught us. Let’s explore what to expect next, and how brands will be prepared to grasp this opportunity.

Chief Executive Officer
DAN Performance Group
Chief Marketing Officer
Nykaa
National Director Digital Marketing & Transformation
PointNine Lintas
Senior President & Country Head – Brand, Retail & Digital Marketing
Yes Bank

With the emergence of Amazon Echo and Google Home, keywords are increasingly turning into audio conversations. Couple that with image, bar code and visual searches gaining precedence in the travel, ecommerce & fashion industry. The future of search looks way different than what the search bar has taught us. Let’s explore what to expect next, and how brands will be prepared to grasp this opportunity.

The Next Big Thing Final Pitch Session
2:20pm - 3:00pm

By Invite Only

 

By Invite Only

 

3:00 - 3:10
Spotlight
3:00pm - 3:10pm

Amid all the noise in the ad industry that data science and performance optimization can defeat mobile ad fraud, mobile marketers still suffer from persistently high fraud costs each year. But there are some marketers making progress in the fight against fraud. Singular took a deep dive into the latest mobile fraud data to examine how the world’s most sophisticated marketers are blocking fraud in real-time, before it can wreak havoc on their budgets and analytics.  This session will answer two critical questions: Which fraud signals are currently detecting and preventing the most fraud? And which media providers are doing the best job of keeping their sources clean?

To view the complete list of mobile ad channels driving the lowest rates of fraud, download the Singular Fraud Index here.

Chief Revenue & Strategy Officer
Singular

Amid all the noise in the ad industry that data science and performance optimization can defeat mobile ad fraud, mobile marketers still suffer from persistently high fraud costs each year. But there are some marketers making progress in the fight against fraud. Singular took a deep dive into the latest mobile fraud data to examine how the world’s most sophisticated marketers are blocking fraud in real-time, before it can wreak havoc on their budgets and analytics.  This session will answer two critical questions: Which fraud signals are currently detecting and preventing the most fraud? And which media providers are doing the best job of keeping their sources clean?

To view the complete list of mobile ad channels driving the lowest rates of fraud, download the Singular Fraud Index here.

3:15 - 3:55
4:00 - 4:15
THE NEXT BIG THING - FINALE
4:00pm - 4:15pm
4:15 - 4.55
KEYNOTE
4:15pm - 4:55pm

The face of the agency has changed over the last decade, and is continues to face challenges posed by Explosion of mobile, convergence of linear and digital, new creators and platforms, increasing consolidation, tech and data led media buying , artificial intelligence, growing in-house marketing teams and more. How are the giants of the industry adapting, what will the new agency look like and is the transformation happening aggressively enough? Watch leading agency heads discuss the Future of the Advertising and Media Agency world. It’s a conversation you don’t want to miss.

CEO – Asia Pacific
iProspect
Executive Director
Madison World
Managing Partner
GTB India
Entrepreneur & Digital Evangelist

The face of the agency has changed over the last decade, and is continues to face challenges posed by Explosion of mobile, convergence of linear and digital, new creators and platforms, increasing consolidation, tech and data led media buying , artificial intelligence, growing in-house marketing teams and more. How are the giants of the industry adapting, what will the new agency look like and is the transformation happening aggressively enough? Watch leading agency heads discuss the Future of the Advertising and Media Agency world. It’s a conversation you don’t want to miss.

5:00 - 5:30
KEYNOTE
5:00pm - 5:30pm
Managing Director & CEO
Future Brands Ltd
5:30 - 5:45
Break
5:30pm - 5:45pm
7:00
Break
7:00pm - 10:00pm