9:00 - 9:30
KEYNOTE
9:00am - 9:30am

How new age internet companies grow exponentially without ads and what can we learn from that.

Founder FreeCharge and Founder Cred
Cred

How new age internet companies grow exponentially without ads and what can we learn from that.

9:30 - 10:00
KEYNOTE
9:30am - 10:00am

While the EU GDPR caused a major uproar globally, India sits on the brink of having its own version of the GDPR as the Justice Srikrishna Committee submitted its initial assessment and recommendations on data privacy and management, as well a draft of the legislation on data protection titled Personal Data Protection Bill, 2018.  Even as the recommendations continue to stir debate, technology companies, startups and industry bodies are united in their stance for a law that should safeguard customers and help accelerate India's fast growing digital economy.

Joining us to make this a mammoth task a little easier, is Prof. Rishikesha Krishnan from the Justice Srikrishna Committee share his insights into how corporates can be prepared for this new law, how to action it into all parts of their marketing and consumer facing strategies and  be a front runner in the race for data safety.

PART OF THE JUSTICE SRIKRISHNA COMMITTEE FOR DATA PROTECTION FRAMEWORK FOR INDIA, PROF. OF CORPORATE STRATEGY
IIM Bangalore

While the EU GDPR caused a major uproar globally, India sits on the brink of having its own version of the GDPR as the Justice Srikrishna Committee submitted its initial assessment and recommendations on data privacy and management, as well a draft of the legislation on data protection titled Personal Data Protection Bill, 2018.  Even as the recommendations continue to stir debate, technology companies, startups and industry bodies are united in their stance for a law that should safeguard customers and help accelerate India's fast growing digital economy.

Joining us to make this a mammoth task a little easier, is Prof. Rishikesha Krishnan from the Justice Srikrishna Committee share his insights into how corporates can be prepared for this new law, how to action it into all parts of their marketing and consumer facing strategies and  be a front runner in the race for data safety.

10:00 - 10:20
Spotlight
10:00am - 10:20am

The last few years witnessed the first-time-internet users joining the social media bandwagon thanks to increasing internet accessibility and availability of adaptable platforms. We are in the times where new rules of engagement are set for Generation ‘Z’. These are the digital consumers who use short-form, are influencer-driven and native and make co-created content. User Generated Content (UGC) has become the new point of entry for first-time-internet users in India leading it to become the highest data consumer in the world.

In India, we see immense opportunity in reaching the Generation Z audience through compelling content that sparks their creativity on TikTok. TikTok is a destination for short-form mobile videos, capturing and presenting the world's creativity, knowledge, and moments that matter on your fingertips. Since its launch in 2017, TikTok has already become a global platform and marked its footprint in over 150 countries and regions, including India.

TikTok’s user generated #Challenges are cited as a revolution bringing the world together on a platform. The innovation that this format has introduced to the market offers the brands a new way to effectively and efficiently communicate and connect with the users.

While creativity and content are keys for an enriched consumer engagement, brands have an opportunity to leverage the phenomenon through numerous ways to enhance consumer reach and engagement.

Head, Ad Sales and Customer Support
TikTok Ads

The last few years witnessed the first-time-internet users joining the social media bandwagon thanks to increasing internet accessibility and availability of adaptable platforms. We are in the times where new rules of engagement are set for Generation ‘Z’. These are the digital consumers who use short-form, are influencer-driven and native and make co-created content. User Generated Content (UGC) has become the new point of entry for first-time-internet users in India leading it to become the highest data consumer in the world.

In India, we see immense opportunity in reaching the Generation Z audience through compelling content that sparks their creativity on TikTok. TikTok is a destination for short-form mobile videos, capturing and presenting the world's creativity, knowledge, and moments that matter on your fingertips. Since its launch in 2017, TikTok has already become a global platform and marked its footprint in over 150 countries and regions, including India.

TikTok’s user generated #Challenges are cited as a revolution bringing the world together on a platform. The innovation that this format has introduced to the market offers the brands a new way to effectively and efficiently communicate and connect with the users.

While creativity and content are keys for an enriched consumer engagement, brands have an opportunity to leverage the phenomenon through numerous ways to enhance consumer reach and engagement.

10:25 - 10:45
Featured Session
10:25am - 10:45am
Head of Ad Cloud
Adobe
10:50 - 11:00
Spotlight
10:50am - 11:00am

The media industry is in the middle of an exhilarating paradigm shift. Mankind today has a power it has never relished earlier – each one of us can share views with the world leveraging technology.  This behavioral change is evident in the consumption of media as well - young India is at the forefront of this evolution, uniquely moving towards Total Video i.e. consumption of video across television and digital. Indians are adding screens and following their passion verticals. In this spotlight session, Vikram Tanna will talk about how these Superfans will define the future of media.

VP, HEAD OF ADVERTISING SALES AND BUSINESS HEAD OF REGIONAL CLUSTERS
DISCOVERY COMMUNICATIONS INDIA

The media industry is in the middle of an exhilarating paradigm shift. Mankind today has a power it has never relished earlier – each one of us can share views with the world leveraging technology.  This behavioral change is evident in the consumption of media as well - young India is at the forefront of this evolution, uniquely moving towards Total Video i.e. consumption of video across television and digital. Indians are adding screens and following their passion verticals. In this spotlight session, Vikram Tanna will talk about how these Superfans will define the future of media.

11:00 - 11:50
Workshop - Request Invitation
11:00am - 12:00pm

The workshop will talk about the use of AI for its applications that benefit society. How Microsoft is working to help organizations do work that benefit their customers. Covering all the Artificial Intelligence applications built by Microsoft which have been currently working on benefiting sectors viz;, Agriculture, Health Care and Business.

Registrations Closed

Principal Group Program Manager
Microsoft

The workshop will talk about the use of AI for its applications that benefit society. How Microsoft is working to help organizations do work that benefit their customers. Covering all the Artificial Intelligence applications built by Microsoft which have been currently working on benefiting sectors viz;, Agriculture, Health Care and Business.

Registrations Closed

Workshop By
11:50 - 12:30
TRACK 5:METRICS THAT MATTER - SPONSORED by UC Ads
11:50am - 12:30pm

With content marketing growing by leaps and bounds, measurement of the same becomes an important piece in the marketer’s agenda. In this this session we shall attempt to establish the clear relationship between video & content marketing with the bottom line of your company.

Lead - Content Strategy - Africa, Middle East & India
Nissan
Director- Global Media & Content COE
Pepsico
Head - Programmatic Strategy and Monetization (INDIA and SEA)
UC Ads
Head of Marketing and Digital Experience
Aegon Life
Business Head
VOOT Advertising Video Platform

With content marketing growing by leaps and bounds, measurement of the same becomes an important piece in the marketer’s agenda. In this this session we shall attempt to establish the clear relationship between video & content marketing with the bottom line of your company.

Track Sponsor
Track 6: PRIVACY, TRUST & TRANSPARENCY
11:50am - 12:30pm

Cracking down on digital ad fraud may seem like a hopeless and expensive game of whack-a-mole, but there are ways marketers and publishers can arm themselves better to fight it. This session explores the various types of ad fraud in digital marketing and how technology can help us fight them.

Co-founder, Chief Revenue & Operating Officer
Affle
CTO & Co-Founder
Mfilterit
Managing Partner APAC
M&C Saathi performance
Head of Digital Marketing
Grofers
Director Digital Marketing
Flipkart
Solution Specialist, AdCloud
Adobe

Cracking down on digital ad fraud may seem like a hopeless and expensive game of whack-a-mole, but there are ways marketers and publishers can arm themselves better to fight it. This session explores the various types of ad fraud in digital marketing and how technology can help us fight them.

TRACK SPONSOR
Workshop - Request Invitation
11:30am - 1:30pm

What it takes to harness the power of this proven format and craft a successful native ad strategy.

Registrations Closed

What it takes to harness the power of this proven format and craft a successful native ad strategy.

Registrations Closed

Masterclass By
12:30 - 1:30
Workshop - Request Invitation
12:30pm - 1:30pm

There is no singular way of watching videos anymore, even on the phone. 

Can you shoot once and use across the multiple canvasses brought to life by the digital age? Hear some of the leading creative professionals in the industry talk about this challenge and opportunity to reframe storytelling

Registrations Closed

Chief Creative Officer, South East and South Asia
Ogilvy
Co-founder
Nirvana Films
Cinematographer
--
MD South Asia, Hygiene/Home, Marketing
Reckitt Benckiser

There is no singular way of watching videos anymore, even on the phone. 

Can you shoot once and use across the multiple canvasses brought to life by the digital age? Hear some of the leading creative professionals in the industry talk about this challenge and opportunity to reframe storytelling

Registrations Closed

Workshop By
12:35 - 1:05
TRACK 5:METRICS THAT MATTER - SPONSORED by UC Ads
12:35pm - 1:05pm

The New Era Of Programmatic

Co-Founder & CEO
Logicserve Digital
Country Manager, South Asia & MEA
Mobvista
Head, Strategic Accounts
Google Marketing Platform
Chief Marketing and Digital Officer
DHFL Pramerica Life Insurance Co. Ltd.
Founder & CEO
xapads

The New Era Of Programmatic

TRACK SPONSOR
Track 6: PRIVACY, TRUST & TRANSPARENCY
12:35pm - 1:05pm

With over $120 billion dollars in question due to lack of transparency & brand safety, there is not putting away this conversation anymore. What can be done today & tomorrow to get this piece right? We will discuss current status of the problem as well as tools, standard and strategies to overcome it.

Head of Supply Partnerships
Admixer Technologies
Vice President - Business Development
ZenithOptimedia
Vice President Marketing
Hindware
Sales Director, India and South Asia
CNN
Regional Business Development Director, India
Mgid
CDO
Bajaj Finance

With over $120 billion dollars in question due to lack of transparency & brand safety, there is not putting away this conversation anymore. What can be done today & tomorrow to get this piece right? We will discuss current status of the problem as well as tools, standard and strategies to overcome it.

TRACK SPONSOR
1:05 - 2:00
Break
1:05pm - 2:00pm
2:00 - 3:30
Featured Session - BRAND MASTERCLASS
2:00pm - 3:00pm

Hear top marketing veterans talk about campaigns & strategies that have worked for them. From voice bots to vernacular, digital transformational to re-thinking marketing basics, and proactive activism driving social & brand awareness, the Brand Masterclass will be a case-study led session by some of the biggest brands in India.

Hear top marketing veterans talk about campaigns & strategies that have worked for them. From voice bots to vernacular, digital transformational to re-thinking marketing basics, and proactive activism driving social & brand awareness, the Brand Masterclass will be a case-study led session by some of the biggest brands in India.

Track Sponsor
2:00 - 2:10
Featured Session - BRAND MASTERCLASS
2:00pm - 2:10pm
Chief Digital Officer
Jubilant FoodWorks - Domino's, Dunkin Donuts
2:15 - 2:25
Featured Session - BRAND MASTERCLASS
2:15pm - 2:25pm
Director & Chief Operations Officer
Max Life Insurance
2:30 - 2:40
Featured Session - BRAND MASTERCLASS
2:30pm - 2:40pm
Head of Consumer Communications
Nestlé
2:45 - 2:55
Featured Session - BRAND MASTERCLASS
2:45pm - 2:55pm
Head of Marketing
Volkswagen
3:00 - 3:10
Featured Session - BRAND MASTERCLASS
3:00pm - 3:10pm
Vice President Marketing – India
Tata Global Beverages
3:10 - 3:30
Featured Session - BRAND MASTERCLASS
3:10pm - 3:30pm
CEO & Co-Founder
ADLIFT
Head of Consumer Communications
Nestlé
Head of Marketing
Volkswagen
Vice President Marketing – India
Tata Global Beverages
Director & Chief Operations Officer
Max Life Insurance
Chief Digital Officer
Jubilant FoodWorks - Domino's, Dunkin Donuts
3:30 - 4:00
Featured Session
3:30pm - 4:00pm

Young consumers have a craving for an attractive brand story, experience and cool-ness quotient. The brands that understand this behaviour and constantly deliver on these expectations will win the loyalty of Generation Z. They are the generation that likes fleeting experiences (say disappearing messages on Snapchat) and experiential marketing (AR/VR). They are independent, entrepreneurial and are generally distrustful of advertised brand claims.

Are you building products and strategizing for this segment? AND if so, how are you and your brand engaging with them?

Join us with Kantar to hear them LIVE on their aspirations, likes, dislikes and above all, what they expect from brands and how brands need to communicate with them!

If you have a question, ask them at #adtechIN.

Session Moderated by

Communications Director, Kantar South Asia & Country Lead WPP BrandZ India
Kantar, South Asia

Young consumers have a craving for an attractive brand story, experience and cool-ness quotient. The brands that understand this behaviour and constantly deliver on these expectations will win the loyalty of Generation Z. They are the generation that likes fleeting experiences (say disappearing messages on Snapchat) and experiential marketing (AR/VR). They are independent, entrepreneurial and are generally distrustful of advertised brand claims.

Are you building products and strategizing for this segment? AND if so, how are you and your brand engaging with them?

Join us with Kantar to hear them LIVE on their aspirations, likes, dislikes and above all, what they expect from brands and how brands need to communicate with them!

If you have a question, ask them at #adtechIN.

Session Moderated by

4:00 - 4:30
KEYNOTE
4:00pm - 4:30pm

5 Brands, 5 stories, All Built with Digital.

Catch Rajesh Sawhney, CEO & Co-Founder of Innerchef and Founder GSF Accelerator, as he shares 5 unforgettable stories of brands built with digital interventions

CEO & Co-Founder InnerChef | Founder GSF Accelerator
InnerChef

5 Brands, 5 stories, All Built with Digital.

Catch Rajesh Sawhney, CEO & Co-Founder of Innerchef and Founder GSF Accelerator, as he shares 5 unforgettable stories of brands built with digital interventions

4:00 - 6:00
Workshop - Request Invitation
4:00pm - 6:00pm
Creative Strategist
Facebook India
4:30 - 5:00
Featured Session
4:30pm - 5:00pm
Co-founder, NAB Digital Media & Host
THE DESH BHAKT