INTRO
Theme
3:30pm - 5:00pm

Join us for exciting conversations on helping Brands understand the Post 2020 Consumer and explore what they can do to create short and long term brand visibility by leveraging Cultural Relevance as a new metric for success

Register Now

Join us for exciting conversations on helping Brands understand the Post 2020 Consumer and explore what they can do to create short and long term brand visibility by leveraging Cultural Relevance as a new metric for success

Register Now

3:30 - 3:50
Session 1 - KEYNOTE
3:30pm - 3:50pm

The origin of ‘Share of Culture’, a look at the metrics that make up its framework, and how they define a new measure for long-term brand visibility.

Managing Director
Condé Nast India
Chief Client Officer
CONDÉ NAST

The origin of ‘Share of Culture’, a look at the metrics that make up its framework, and how they define a new measure for long-term brand visibility.

3:50 - 4:20
Session 2
3:50pm - 4:20pm

A conversation with brands on “2020”; strategy shifts they undertook to help them build stronger business models, develop sharper consumer focus and grow deeper consumer loyalty; and what they did to rebound from the crisis.

Chief Content officer
Wavemaker
Commercial Director
Dyson
Vice President, Sales & Marketing
Mercedes-Benz India
VP & Head – Marketing
Myntra

A conversation with brands on “2020”; strategy shifts they undertook to help them build stronger business models, develop sharper consumer focus and grow deeper consumer loyalty; and what they did to rebound from the crisis.

4:20 - 4:50
Session 3
4:20pm - 4:50pm

A conversation on how brands can act as cultural anchors and harbingers, focusing on the power of the narrative to help build newer ways to cope and reconnect. This session explores the role of creativity and technology in the ‘Share of Culture’ framework, and how brands are reinventing products and communication strategies to integrate themselves into the empty spaces left by the collective displacement brought on by 2020.

Managing Partner
GTB India
Global Head – Brand & Marketing
Royal Enfield
Chief Commercial Officer
Sharechat
Vice President Brand Solutions
JioSaavn

A conversation on how brands can act as cultural anchors and harbingers, focusing on the power of the narrative to help build newer ways to cope and reconnect. This session explores the role of creativity and technology in the ‘Share of Culture’ framework, and how brands are reinventing products and communication strategies to integrate themselves into the empty spaces left by the collective displacement brought on by 2020.

4:50 - 5:20
Session 4
4:50pm - 5:20pm

Celebrity influencer Radhika Apte opens up to advertising stalwart Ashish Bhasin on how she approaches building a personal brand, what her fans and followers identify with, the factors she weighs in before working with brands, and, ultimately, how this translates into branded partnerships.

Bollywood Actress
--
CEO APAC and Chairman India
Dentsu

Celebrity influencer Radhika Apte opens up to advertising stalwart Ashish Bhasin on how she approaches building a personal brand, what her fans and followers identify with, the factors she weighs in before working with brands, and, ultimately, how this translates into branded partnerships.