9:30 - 10:00
10:00 - 10:30
Congress Stage
10:00am - 10:30am
10:30 - 10:50
Session by
10:50 - 11:10
Session by
11:10 - 11:25
Session by
12:00 - 12:30
Programmatic Stage
12:00pm - 12:30pm
12:30 - 1:00
Debate Stage
12:30pm - 1:00pm
Programmatic Stage
12:30pm - 1:00pm
Understanding the potential new partners that can strategically address your bottom line
Understanding the potential new partners that can strategically address your bottom line
1:00 - 1:30
1:30 - 2:00
2:00 - 2:30
Congress Stage
2:00pm - 2:30pm
The marketing role today needs to bring in the riskiest innovations and ideas in an organization, something that can barely be expected from other departments today. The voice of marketing in the boardroom is getting stronger and the brand is the center of the business. How has the role of the marketer evolving in the light of these changes, and in the era of algos, automation and AI. What does it take to be a CMO today?
The marketing role today needs to bring in the riskiest innovations and ideas in an organization, something that can barely be expected from other departments today. The voice of marketing in the boardroom is getting stronger and the brand is the center of the business. How has the role of the marketer evolving in the light of these changes, and in the era of algos, automation and AI. What does it take to be a CMO today?
2:30 - 3:00
Congress Stage
2:30pm - 3:00pm
Brand marketers are in a powerful position when it comes to the quality of discourse in our media environment. In this session, a group of marketers discuss the work they are doing to restrict their advertising budget from flowing to content that is dangerous, hateful, disruptive and fake.
Brand marketers are in a powerful position when it comes to the quality of discourse in our media environment. In this session, a group of marketers discuss the work they are doing to restrict their advertising budget from flowing to content that is dangerous, hateful, disruptive and fake.
Programmatic Stage
2:30pm - 3:00pm
3:00 - 3:30
Programmatic Stage
3:00pm - 3:30pm
How can you build a framework that shows the fair value of all services you are buying and gives you better end-to-end control?
How can you build a framework that shows the fair value of all services you are buying and gives you better end-to-end control?
3:30 - 4:10
4:10 - 4:30
4:30 - 5:00
5:00 - 6:30
