9:30 - 10:00
Congress Stage
9:30am - 10:00am

Terence Kawaja takes a look at the buzzword trends in the zeitgeist of marketing to parse the signal from the noise. Acronyms like 5G, AI, IOT, D2C, CDP, VR, AR, CTV, CMP, GDPR, CCPA and Blockchain fill pitch decks and conference agendas but which ones should one pay attention to? In an age of privacy and consumer empowerment where trust is paramount, the answers can sometimes be esoteric. As a top investment banker, Terry has to distinguish the real trends from the clutter as part of his day job fashioning M&A deals in the sector.

Founder & CEO
LUMA Partners

Terence Kawaja takes a look at the buzzword trends in the zeitgeist of marketing to parse the signal from the noise. Acronyms like 5G, AI, IOT, D2C, CDP, VR, AR, CTV, CMP, GDPR, CCPA and Blockchain fill pitch decks and conference agendas but which ones should one pay attention to? In an age of privacy and consumer empowerment where trust is paramount, the answers can sometimes be esoteric. As a top investment banker, Terry has to distinguish the real trends from the clutter as part of his day job fashioning M&A deals in the sector.

10:00 - 10:30
Congress Stage
10:00am - 10:30am
MD India
L'Oréal
10:30 - 10:45
Congress Stage
10:30am - 10:45am
HEAD OF COMMERCIAL STRATEGY AND AD MONETIZATION
SNAPCHAT
11:00 - 11:15
Congress Stage
11:00am - 11:15am

The session discusses about Addressable TV solution and bringing the disparate worlds of Linear TV and OTT, enabling marketers to reach their target audiences across multiple screens, without wasting impressions, thereby enhancing the value of advertising inventory for both Broadcasters and Distributors

Sr.Vice President, Corporate Development, Emerging Markets
Invidi

The session discusses about Addressable TV solution and bringing the disparate worlds of Linear TV and OTT, enabling marketers to reach their target audiences across multiple screens, without wasting impressions, thereby enhancing the value of advertising inventory for both Broadcasters and Distributors

11:15 - 11:45
Congress Stage
11:15am - 11:45am
11:45 - 12:15
Debate Stage
11:45am - 12:15pm

In an ROI centric marketing world, have the definitions of brand score still the same or have they changed. Does such a metric as Brand Score really matter anymore?

VP - Marketing Wellness
Amway India
CEO & Director
Zirca Digital Solutions
Chief Marketing Officer
Info edge

In an ROI centric marketing world, have the definitions of brand score still the same or have they changed. Does such a metric as Brand Score really matter anymore?

Data & eCommerce Stage
11:45am - 12:15pm

Why you need to spend on gaining and managing user consent (read first party cookies) in this privacy centric world.

VP Digital
Indigo
Founder & CEO
Valueleaf

Why you need to spend on gaining and managing user consent (read first party cookies) in this privacy centric world.

Workshops
11:45am - 1:15pm
12:15 - 12:45
Congress Stage
12:15pm - 12:45pm

The newer roles of Storyselling that is taking the business world by storm.

Branded content is not new to the advertising world, but the leaps and bounds with which it has grown in the last few years has been nothing short of amazing. Branded content has come a long way from crisp endorsements by celebs in TV commercials and print ads, to short form video, long form narratives, UGC, vernacular content and so much more. What are the latest trends rocking the industry in this space, and how are some of the top brands making the most of its popularity.

Director marketing
Dyson
Head of Digital Marketing
Pernod Ricard
Head Global Brand & Digital Marketing
TechMahindra

The newer roles of Storyselling that is taking the business world by storm.

Branded content is not new to the advertising world, but the leaps and bounds with which it has grown in the last few years has been nothing short of amazing. Branded content has come a long way from crisp endorsements by celebs in TV commercials and print ads, to short form video, long form narratives, UGC, vernacular content and so much more. What are the latest trends rocking the industry in this space, and how are some of the top brands making the most of its popularity.

Data & eCommerce Stage
12:15pm - 12:45pm

Many advertisers focus marketing spend almost exclusively on new customer acquisition, when in fact, it’s much easier and cheaper to drive incremental behavior from existing users in the form of bigger baskets, more trips, and share-of-wallet from competitors.

Country Manager
Appnext
Business Head
VOOT Advertising Video Platform
Head of Media and Digital Marketing
Johnson & Johnson
Chief Revenue & Investment Officer
Affle
Head of Advanced Data Solutions
Google

Many advertisers focus marketing spend almost exclusively on new customer acquisition, when in fact, it’s much easier and cheaper to drive incremental behavior from existing users in the form of bigger baskets, more trips, and share-of-wallet from competitors.

12:55 - 1:25
Congress Stage
12:55pm - 1:25pm

Forward thinking CMOs see the need for increased innovation, considering the changing consumer demographics and buying habits. As a result more and more moneys are moving online, but not everything goes into inventory buying. Over 30-50 cents of every media dollar goes into technology purchases to ensure the remaining 50 cents are being used effectively. Is this really worth it? Does the tech purchases to fortify media dollars truly adding value or not?

Co-Founder & Director
Valueleaf
Founder & CPO
Zeotap
VP Product Marketing
Paytm

Forward thinking CMOs see the need for increased innovation, considering the changing consumer demographics and buying habits. As a result more and more moneys are moving online, but not everything goes into inventory buying. Over 30-50 cents of every media dollar goes into technology purchases to ensure the remaining 50 cents are being used effectively. Is this really worth it? Does the tech purchases to fortify media dollars truly adding value or not?

Data & eCommerce Stage
12:55pm - 1:25pm

Ecommerce businesses should anticipate a 265% growth rate, from $1.3 trillion in 2014 to $4.9 trillion in 2021. This shows a future of steady upward trend with no signs of decline. How big a role has tech played in this evolution, and what's the latest that we can expect in this space?

VP Marketing
Grofers
CEO
Clovia

Ecommerce businesses should anticipate a 265% growth rate, from $1.3 trillion in 2014 to $4.9 trillion in 2021. This shows a future of steady upward trend with no signs of decline. How big a role has tech played in this evolution, and what's the latest that we can expect in this space?

1:30 - 2:30
Break
1:30pm - 2:30pm
2:40 - 4:00
Congress Stage
2:40pm - 4:00pm

Learn how brands have adapted to changing ecosystems, trends and technologies to stay on top of customer delight!

Global Head - Brand and Marketing
Royal Enfield
Head, Martech & Automation
HDFC BANK
Vice President - Content Marketing
IXIGO

Learn how brands have adapted to changing ecosystems, trends and technologies to stay on top of customer delight!