2:55 - 3:00
Spotlight
2:55pm - 3:00pm

As the festive season approaches, brands are stepping up their game to generate demand and drive business.  Needless to say, they are also under immense pressure to make good on the revenue drop in the first half of the year. Marketing therefore, will be become extremely sales focussed, building on the empathy and loyalty based brand messaging we saw in the first half of the year.

Ad:tech talks will explore this opportunity for the tech and marketing industry, to discuss and debate the best strategies, tools and ideas available to us right now.

As the festive season approaches, brands are stepping up their game to generate demand and drive business.  Needless to say, they are also under immense pressure to make good on the revenue drop in the first half of the year. Marketing therefore, will be become extremely sales focussed, building on the empathy and loyalty based brand messaging we saw in the first half of the year.

Ad:tech talks will explore this opportunity for the tech and marketing industry, to discuss and debate the best strategies, tools and ideas available to us right now.

3:00 - 3:30
Spotlight
3:00pm - 3:30pm

As the organic search traffic continually decreases, how can marketers ensure their content is discovered in the most optimum fashion leading to tangible business results?
- native, search, social, website

As the organic search traffic continually decreases, how can marketers ensure their content is discovered in the most optimum fashion leading to tangible business results?
- native, search, social, website

3:30 - 4:00
Spotlight
3:30pm - 4:00pm

What are the secrets for generating measurable impact. What are the most critical metrics for content marketing, and what kind of strategies & tools are helping brands make it a critical driver of business success.

What are the secrets for generating measurable impact. What are the most critical metrics for content marketing, and what kind of strategies & tools are helping brands make it a critical driver of business success.

4:00 - 4:30
Spotlight
4:00pm - 4:30pm

In a Pincode marketing era, personalization has become tipping point for brand differentiation. How are brands making the best use of this?

In a Pincode marketing era, personalization has become tipping point for brand differentiation. How are brands making the best use of this?

4:30 - 5:00
Spotlight
4:30pm - 5:00pm

Building content virality - Creativity

Building content virality - Creativity