2:55 - 3:00
Spotlight
2:55pm - 3:00pm

As the festive season approaches, brands are stepping up their game to generate demand and drive business.  Needless to say, they are also under immense pressure to make good on the revenue drop in the first half of the year. Marketing therefore, will be become extremely sales focussed, building on the empathy and loyalty based brand messaging we saw in the first half of the year.

Ad:tech talks will explore this opportunity for the tech and marketing industry, to discuss and debate the best strategies, tools and ideas available to us right now.

As the festive season approaches, brands are stepping up their game to generate demand and drive business.  Needless to say, they are also under immense pressure to make good on the revenue drop in the first half of the year. Marketing therefore, will be become extremely sales focussed, building on the empathy and loyalty based brand messaging we saw in the first half of the year.

Ad:tech talks will explore this opportunity for the tech and marketing industry, to discuss and debate the best strategies, tools and ideas available to us right now.

3:00 - 3:30
Spotlight
3:00pm - 3:30pm

How can brands enrich their first party data to drive performance, reducing their dependence on cookie-based tracking?/Personalization

How can brands enrich their first party data to drive performance, reducing their dependence on cookie-based tracking?/Personalization

3:30 - 4:00
Spotlight
3:30pm - 4:00pm

Brands are under tremendous pressure to drive performance during this critical festive season.  What are the strategies that brands can use both on-site and off-site to incentivize new and existing consumers to convert (chatbots, website optimization, driving high quality traffic, omnichannel capabilities, multi-touch attribution & optimization)

Brands are under tremendous pressure to drive performance during this critical festive season.  What are the strategies that brands can use both on-site and off-site to incentivize new and existing consumers to convert (chatbots, website optimization, driving high quality traffic, omnichannel capabilities, multi-touch attribution & optimization)

4:00 - 4:30
Spotlight
4:00pm - 4:30pm

How to Measure and Improve Your Digital Marketing ROI focussing on the right metrics, Lifetime value, loyalty, incremental revenue from existing users,  lowering acquisition costs  in the long run etc.

How to Measure and Improve Your Digital Marketing ROI focussing on the right metrics, Lifetime value, loyalty, incremental revenue from existing users,  lowering acquisition costs  in the long run etc.

4:30 - 5:00
Spotlight
4:30pm - 5:00pm

As the marketing world is no longer limited by 'walled gardens' brands are building new partnerships with vendors who are providing value to their marketing efforts.  How can they build and maintain long term partnerships for mutual success?

As the marketing world is no longer limited by 'walled gardens' brands are building new partnerships with vendors who are providing value to their marketing efforts.  How can they build and maintain long term partnerships for mutual success?