9:15 - 9:20
9:20 - 9:50
KEYNOTE
9:20am - 9:50am
Good stories require art & science, creativity & data, and a good sprinkle of magic.
Good stories require art & science, creativity & data, and a good sprinkle of magic.
9:55 - 10:25
10:25 - 11:00
11:00
11:00 - 11:40
STREAM 1 - ACCELERATE YOUR CREATIVITY
11:00am - 11:40am
The Intelligence Revolution: How technology can make a critical difference in building relationships
Technology can make a critical difference in building relationshipsand is increasingly the STARTING POINT for Marketers to make their creative ideas a reality?Learn how brands are combining cutting-edge tech with new and authentic storytelling, and how they can bring brand and audience together in spectacular ways.
Senior Vice President - Ecommerce, Digital Marketing, Analytics & Business Insights
Hdfc life
Technology can make a critical difference in building relationshipsand is increasingly the STARTING POINT for Marketers to make their creative ideas a reality?Learn how brands are combining cutting-edge tech with new and authentic storytelling, and how they can bring brand and audience together in spectacular ways.
STREAM SPONSOR
STREAM 2 - THE PROGRAMMATIC CODE
11:00am - 11:40am
How Video, Native and next gen programmatic solutions are driving efficiency and helping Marketers fulfil evolving advertiser needs. What are the specific touchpoints in programmatic that have worked for brands, and what’s new that they cannot afford to miss. Our panel of expert discuss some root level issues to bring out brilliant insights, a must-attend for every marketer.
How Video, Native and next gen programmatic solutions are driving efficiency and helping Marketers fulfil evolving advertiser needs. What are the specific touchpoints in programmatic that have worked for brands, and what’s new that they cannot afford to miss. Our panel of expert discuss some root level issues to bring out brilliant insights, a must-attend for every marketer.
11:45 - 12:25
STREAM 1 - ACCELERATE YOUR CREATIVITY
11:45am - 12:25pm
Branded content is seeing new frontiers, while creating immense value for consumers in terms of information and entertainment. But who should create this content – inhouse content studios of brands, creative ad agencies or third party specialised content creators? Let’s hear the best ideas from the horse’s mouth in each case.
FOUNDER OF DAUWAU GLOBAL & FORMER INDIA VP & MANAGING DIRECTOR OF YAHOO + AOL
DAUWAU Global
Branded content is seeing new frontiers, while creating immense value for consumers in terms of information and entertainment. But who should create this content – inhouse content studios of brands, creative ad agencies or third party specialised content creators? Let’s hear the best ideas from the horse’s mouth in each case.
STREAM SPONSOR
STREAM 2 - THE PROGRAMMATIC CODE
11:45am - 12:25pm
Fraudulent traffic driven by bots. Pre-rolls on extremist content. The advertising industry still struggles to answer the most basic question: Where are my ad dollars going?
Fraudulent traffic driven by bots. Pre-rolls on extremist content. The advertising industry still struggles to answer the most basic question: Where are my ad dollars going?
12:30 - 12:40
Spotlight
12:30pm - 12:40pm
12:40 - 12:50
Spotlight
12:40pm - 12:50pm
12:50 - 1:40
1:45
1:45 - 2:25
STREAM 3 - ENGAGEMENT BY DESIGN
1:45pm - 2:25pm
AI-powered bots are bound to become the new marketer. In fact, chatbots enable conversational experiences that engage with customers without being intrusive, thereby building long lasting relationships. Let’s hear how are some of the best brands using this opportunity to create meaningful brand interactions
AI-powered bots are bound to become the new marketer. In fact, chatbots enable conversational experiences that engage with customers without being intrusive, thereby building long lasting relationships. Let’s hear how are some of the best brands using this opportunity to create meaningful brand interactions
STREAM 4 - DATA IS THE NEW BLACK
1:45pm - 2:25pm
Data is Ubiquitous. In an increasingly competitive world for users' attention, leveraging Data is critical to keeping your audience engaged. Let’s take a closer look at how different Brands have grown by using the latest data management technologies and machine learning.
Data is Ubiquitous. In an increasingly competitive world for users' attention, leveraging Data is critical to keeping your audience engaged. Let’s take a closer look at how different Brands have grown by using the latest data management technologies and machine learning.
Theater on the Expo Floor
1:45pm - 2:25pm
Session by
2:30 - 3:00
STREAM 3 - ENGAGEMENT BY DESIGN
2:30pm - 3:00pm
In the era of cord- cutters and Gen Z coming of age, engaging content has acquired multiple meanings. Personalized, customized, and yet built at scale, creating memorable moments for audiences is no longer the sole responsibility of the creative director. So what is the magic formula to create content for sustained audience engagement… or is it limited to one?
Join us in this engaging debate with some of the best brains in the Industry.
In the era of cord- cutters and Gen Z coming of age, engaging content has acquired multiple meanings. Personalized, customized, and yet built at scale, creating memorable moments for audiences is no longer the sole responsibility of the creative director. So what is the magic formula to create content for sustained audience engagement… or is it limited to one?
Join us in this engaging debate with some of the best brains in the Industry.
STREAM 4 - DATA IS THE NEW BLACK
2:30pm - 3:00pm
Aims to explore, The new and upcoming trends in mobile measurement, and the opportunities it creates for brands.
Aims to explore, The new and upcoming trends in mobile measurement, and the opportunities it creates for brands.
3:00 - 3:10
Spotlight
3:00pm - 3:10pm
OLX is one of the strongest consumer brands in India today, synonymous to local buying and selling. Every minute, more than 3 phones get sold on OLX. OLX Cars is bigger than total cars market in India. We are the no.1 classifieds platform in the country today. But, do you know how we make money?
OLX is one of the strongest consumer brands in India today, synonymous to local buying and selling. Every minute, more than 3 phones get sold on OLX. OLX Cars is bigger than total cars market in India. We are the no.1 classifieds platform in the country today. But, do you know how we make money?
3:10 - 3:50
Featured Session
3:10pm - 3:50pm
Actor & Author
Author & CEO, Pidilite Industries
3:50 - 4:15
4:20 - 4:50
4:50 - 5:20
Spotlight
4:50pm - 5:20pm
Hear how advertisers can make ad spend go further and publishers can maximize yield - and do it in a fraction of the time. BCG and Nielsen will share new research on how programmatic guaranteed consolidates media buys, including premium inventory, to save you time - and gives you better performance with improved impact and reach.
Hear how advertisers can make ad spend go further and publishers can maximize yield - and do it in a fraction of the time. BCG and Nielsen will share new research on how programmatic guaranteed consolidates media buys, including premium inventory, to save you time - and gives you better performance with improved impact and reach.
Brought to you by
5:30 - 6:30
Theater on the Expo Floor
5:30pm - 6:30pm
Maple Ballroom By Invite only.
The programmatic market in India is set to grow 3x by 2020. And with this we have a phenomenal opportunity to build brands & deliver business results, digitally. For this to happen, we need a single platform for media buying & selling & the right toolkit for companies to achieve step changes in efficiency. Read more
Maple Ballroom By Invite only.
The programmatic market in India is set to grow 3x by 2020. And with this we have a phenomenal opportunity to build brands & deliver business results, digitally. For this to happen, we need a single platform for media buying & selling & the right toolkit for companies to achieve step changes in efficiency. Read more
Brought to you by
6:30
