Technology can make a critical difference in building relationshipsand is increasingly the STARTING POINT for Marketers to make their creative ideas a reality?Learn how brands are combining cutting-edge tech with new and authentic storytelling, and how they can bring brand and audience together in spectacular ways.
How Video, Native and next gen programmatic solutions are driving efficiency and helping Marketers fulfil evolving advertiser needs. What are the specific touchpoints in programmatic that have worked for brands, and what’s new that they cannot afford to miss. Our panel of expert discuss some root level issues to bring out brilliant insights, a must-attend for every marketer.
Branded content is seeing new frontiers, while creating immense value for consumers in terms of information and entertainment. But who should create this content – inhouse content studios of brands, creative ad agencies or third party specialised content creators? Let’s hear the best ideas from the horse’s mouth in each case.
Fraudulent traffic driven by bots. Pre-rolls on extremist content. The advertising industry still struggles to answer the most basic question: Where are my ad dollars going?
AI-powered bots are bound to become the new marketer. In fact, chatbots enable conversational experiences that engage with customers without being intrusive, thereby building long lasting relationships. Let’s hear how are some of the best brands using this opportunity to create meaningful brand interactions
Data is Ubiquitous. In an increasingly competitive world for users' attention, leveraging Data is critical to keeping your audience engaged. Let’s take a closer look at how different Brands have grown by using the latest data management technologies and machine learning.
Over-The-Top content delivery is here, it's dominant, and content providers are creating customized content for OTT, enabling increased adoption among millennials and Gen Z . This generation of cord-cutters is rising rapidly, with the explosion of cheap data, and increased affinity for personalized content. In this era of the entertainment revolution, how can brands use this opportunity to engage with their users, and how will their media plans evolve to use this opportunity more innovatively?
Aims to explore, The new and upcoming trends in mobile measurement, and the opportunities it creates for brands.