9:00 - 9:30
KEYNOTE
9:00am - 9:30am
9:30 - 10:00
KEYNOTE
9:30am - 10:00am

If your time machine zoomed you through the last 40,000 years, from paleolithic cave painters to the apostles of interconnected VR, you'd see one thing about humanity that never changes: emotion.  It's your consumers' lifeblood.

Fail to evoke emotion and even $176 million can't buy Hollywood a hit.  (Jupiter Ascending, anyone?)  Marketers who race to use each new technology can fail too if they don't master emotion.  The top writers and directors of Hollywood and Bollywood are gurus in the secret techniques of emotion.  Skills include: hooking audiences, moving audiences, and making them crave more.  The best digital marketing does the same.  David Freeman, Executive Vice President of Star India, will reveal some of these secrets techniques and show how they can energise your future digital marketing campaigns. 

Executive Vice President, STAR INDIA
Star India

If your time machine zoomed you through the last 40,000 years, from paleolithic cave painters to the apostles of interconnected VR, you'd see one thing about humanity that never changes: emotion.  It's your consumers' lifeblood.

Fail to evoke emotion and even $176 million can't buy Hollywood a hit.  (Jupiter Ascending, anyone?)  Marketers who race to use each new technology can fail too if they don't master emotion.  The top writers and directors of Hollywood and Bollywood are gurus in the secret techniques of emotion.  Skills include: hooking audiences, moving audiences, and making them crave more.  The best digital marketing does the same.  David Freeman, Executive Vice President of Star India, will reveal some of these secrets techniques and show how they can energise your future digital marketing campaigns. 

10:00 - 10:30
10:30 - 11:10
TRACK 1: INDIA 2021 – ARE WE READY?
10:30am - 11:10am

Exploring untapped markets for exponential growth, creating commercial intent and Marketing to India.

VP Digital
Indigo
CGM Media & Head Marketing
Patanjali Ayurved
COO
Manna foods
Vice President, Sales and Marketing
DHL Express India

Exploring untapped markets for exponential growth, creating commercial intent and Marketing to India.

Track 2 – Threatening the agency models to
10:30am - 11:10am

How immediate is this threat, or is it just an evolutionary hiccup? Will agencies evolve to new found client expectations, or will they be replaced/transformed into another? What does the future really hold for ad agencies and similar models?

How immediate is this threat, or is it just an evolutionary hiccup? Will agencies evolve to new found client expectations, or will they be replaced/transformed into another? What does the future really hold for ad agencies and similar models?

Spotlight
10:30am - 11:10am
11:15 - 11:45
TRACK 1: INDIA 2021 – ARE WE READY?
11:15am - 11:45am

A new generation will be among the buying segment soon, whose thoughts, ideas, aspirations and fears are way different from that of millennials and generations before. How should be we build our products & strategies today, so that they can appeal to this new generation in 2020 and beyond.

Director & Head – Marketing & Digital Sales
CitiBank
Head - Marketing
Sennheiser Electronics India
Senior Manager Media
Mondelez
Chief Solutions Officer
Kantar Millward Brown

A new generation will be among the buying segment soon, whose thoughts, ideas, aspirations and fears are way different from that of millennials and generations before. How should be we build our products & strategies today, so that they can appeal to this new generation in 2020 and beyond.

Track 2 – Threatening the agency models to
11:15am - 11:45am

Has digital media become big enough to launch and sustain brands, or do we still need to rely on other media? Join us in this fiery debate on brand building in this era.

Head of YouTube & Brand Advertising, India
Google
MD India
Essence global

Has digital media become big enough to launch and sustain brands, or do we still need to rely on other media? Join us in this fiery debate on brand building in this era.

Spotlight
11:15am - 11:45am
11:45 - 12:15
Spotlight
11:45am - 12:15pm
Session by
12:20 - 12:35
Spotlight
12:20pm - 12:35pm
Session by
12:40 - 12:50
Spotlight
12:40pm - 12:50pm
Session by
1:00 - 2:00
2:00 - 2:20
TRACK 3: THE MOBILE WAY
2:00pm - 2:20pm
Track 4: POWER OF DEEP CONTENT
2:00pm - 2:20pm

In today’s digital age, content is increasingly being viewed as a primary factor behind purchasing decisions in e-commerce. Seth Godin famously explained the reason behind this phenomenon, pointing out that people don’t want to buy goods and services — instead, they want to buy relations, stories, and magic. This session aims to cover how shoppable content is transforming ecommerce, types and examples of shoppable content and why traditional content formats aren’t capable of satisfying whimsical desires.

Vice President, Marketing
Myntra

In today’s digital age, content is increasingly being viewed as a primary factor behind purchasing decisions in e-commerce. Seth Godin famously explained the reason behind this phenomenon, pointing out that people don’t want to buy goods and services — instead, they want to buy relations, stories, and magic. This session aims to cover how shoppable content is transforming ecommerce, types and examples of shoppable content and why traditional content formats aren’t capable of satisfying whimsical desires.

Spotlight
2:00pm - 2:20pm
2:25 - 3:05
TRACK 3: THE MOBILE WAY
2:25pm - 3:05pm

India is the one of the top 5 markets in the world for mobile gaming, creating plenty of opportunities for brands to explore this new arena of marketing. While the formats and opportunities area for marketers to literally play with are astounding, what are some of the best opportunities for brands to explore in this space?

India is the one of the top 5 markets in the world for mobile gaming, creating plenty of opportunities for brands to explore this new arena of marketing. While the formats and opportunities area for marketers to literally play with are astounding, what are some of the best opportunities for brands to explore in this space?

Track 4: POWER OF DEEP CONTENT
2:25pm - 3:05pm

Marketers are united around building strong foundations of customer understanding, accelerating intelligence for engagement and automating execution. The goal is orchestration of long-term, profitable conversations with customers. We will discuss the drivers of a connected conversation, how will multichannel marketing leaders create mutual value  and what are the top technologies to focus on for acceleration.

Chief Brand & Marketing Officer
FABINDIA
EVP - Ops & Customer Experience
Bajaj Allianz

Marketers are united around building strong foundations of customer understanding, accelerating intelligence for engagement and automating execution. The goal is orchestration of long-term, profitable conversations with customers. We will discuss the drivers of a connected conversation, how will multichannel marketing leaders create mutual value  and what are the top technologies to focus on for acceleration.

Spotlight
2:25pm - 3:05pm
3:10 - 3:30
Spotlight
3:10pm - 3:30pm
SVP of Global Revenue
Taboola
Session by
3:50 - 4:20
Break
3:50pm - 4:20pm
4:25 - 5:00
KEYNOTE
4:25pm - 5:00pm
4:30 - 5:00
KEYNOTE
4:30pm - 5:00pm
5:30 - 6:30
Spotlight
5:30pm - 6:30pm
Session by