11:00 - 11:40
Session 1
11:00am - 11:40am

The tussle between marketing teams and finance teams gets even more complicated as all of us try to define the right things to due in this period of uncertainty and coming to terms with the  ‘new normal.’

How can marketing teams having meaningful conversations with the CFO. What should our pitch be… KPIs, ROI, Long term, short term? Saving vs Spending? Organic vs paid? Retention vs acquisition?

former Director, LinkedIn Marketing Solutions
--
CEO
MamaEarth
India Head - Horizontal Business Unit
OLX
CMO
Kotak Mahindra Group

The tussle between marketing teams and finance teams gets even more complicated as all of us try to define the right things to due in this period of uncertainty and coming to terms with the  ‘new normal.’

How can marketing teams having meaningful conversations with the CFO. What should our pitch be… KPIs, ROI, Long term, short term? Saving vs Spending? Organic vs paid? Retention vs acquisition?

11:45 - 12:30
Session 2
11:45am - 12:30pm

A recession or a setup like this is probably the right time for brands to question ourselves on our marketing strategies so far. Have we been overindexing on performance metrics, and failed to build loyalists? Can focussing on some specific metrics at this time, build the right foundations for the brand in future? What is right way to go about defining the metrics that matter?

former Director, LinkedIn Marketing Solutions
--
Performance Marketing & Corporate Advertising Leader - India South Asia
IBM
INDIA LEAD
INTEGRAL AD SCIENCE
Head of Measurement for India and South East Asia
Google

A recession or a setup like this is probably the right time for brands to question ourselves on our marketing strategies so far. Have we been overindexing on performance metrics, and failed to build loyalists? Can focussing on some specific metrics at this time, build the right foundations for the brand in future? What is right way to go about defining the metrics that matter?