Ad Fraud - Current Status & Defense Strategies

Cracking down on digital ad fraud may seem like a hopeless and expensive game of whack-a-mole, but there are ways marketers and publishers can arm themselves better to fight it. This session explores the various types of ad fraud in digital marketing and how technology can help us fight them.

TRACK SPONSOR
Where & When
Date
Friday, March 15th
Time
11:15am - 11:55am
Category
Main
Stream
Track 6: PRIVACY, TRUST & TRANSPARENCY
Speakers
Co-founder, Chief Revenue & Operating Officer
Affle
CTO & Co-Founder
Mfilterit
Managing Partner APAC
M&C Saatchi Mobile