Branded Content for digital: Digital agencies vs Digital Publisher vs in-house content studios, who is best positioned to create content for brands?

Branded content is seeing new frontiers, while creating immense value for consumers in terms of information and entertainment. But who should create this content – inhouse content studios of brands, creative ad agencies or third party specialised content creators? Let’s hear the best ideas from the horse’s mouth in each case.

STREAM SPONSOR
Where & When
Date
Thursday, March 8th
Time
11:45am - 12:25pm
Category
Main
Stream
STREAM 1 - ACCELERATE YOUR CREATIVITY
Speakers
Business Head
Twitter
FOUNDER OF DAUWAU GLOBAL & FORMER INDIA VP & MANAGING DIRECTOR OF YAHOO + AOL
DAUWAU Global
Chief Content Officer
Wavemaker
Chief Strategy Officer
Only Much Louder
CEO & Managing Partner
BBH