CALLING OUT A CON: HOW TO IDENTIFY AND MINIMISE FRAUD

Can programmatic transparency can drive value? Are wrong measurements incentivising partners to buy poor quality, un-brand safe and fraudulent inventory? How measuring cross-device can give true insight into the path to conversion.

Where & When
Date
Friday, March 9th
Time
11:40am - 12:15pm
Category
Main
Stream
STREAM 6 - DRIVING TOWARD END GOALS
Speakers
Independent Consultant, Ex Mediacom
Co-founder, Chief Revenue & Operating Officer
Affle
CEO
Vcommission
Chief Revenue & Strategy Officer
Singular
Regional Director APAC
M&C Saatchi Mobile