Native advertising is today one of the most popular ways of getting your marketing message to consumers. While it is increasingly being used to combat ad fatigue or banner blindness, native advertising is not just about campaign optimisation and bid strategy to achieve short term goals such as reach and clicks.
In this session, we will focus on the aspects of native advertising that when done right, can help engage consumers more effectively throughout their marketing journey and increase the lifetime value of consumers.
- Content Experiences: Creating ad experiences that do not feel like ads but an interesting piece of content that grabs and holds the consumer’s attention. Such an experience can only be created on the back of great editorial content that not only blends in the brand messaging in a very subtle way, but also leaves the consumer with the feeling of having gained more knowledge or insight through this content.
- Understanding Audiences: Audiences are not just a number. A native ad experience should engage consumers in a humanised manner, appealing to the unique personalities that they are. This requires a deeper insight and understanding of what their personalities are like.
- Analytics: Unifying data will help you build insights & bring efficiencies towards improving ROI for your Native campaigns.